蘑菇AV

Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

Affiliate marketing is now a $10 billion industry, and marketers recognize its effectiveness. Yet many aren鈥檛 prioritizing affiliate marketing spend, due to difficulty with attribution or classifying it as social media spend. Here are five charts demonstrating the state of affiliate marketing.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn鈥檚 appeal among both B2B and B2C marketers is growing.

Video is key for influencer marketing. Among B2B marketers worldwide, 75% use influencers, and 93% plan to increase their spending on influencers, based on positive results, according to a 2023 Ogilvy report. Over half of all B2B marketers use video for interviews with influencers and subject matter experts, per an August 2023 Content Marketing Institute (CMI) survey.

Ad targeting isn鈥檛 traditionally associated with influencer marketing. But sponsoring influencer posts and buying ads on their posts are really just ways for marketers to target their audience. And it continues to attract more ad dollars: We expect influencer marketing spending to cross $10 billion in the US by 2026. GenAI can help brands evaluate where to spend that money. How will it create impact?

Temu and Shein鈥檚 ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.

Influencer marketing is becoming a need-to-have for payment brands鈥� marketing teams. While not without risks, it鈥檚 key to building awareness and creating relationships with young consumers.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

鈥淎ffiliate, to my mind, is one of the most under-discussed and underappreciated spending areas in media and advertising,鈥� our analyst Max Willens said on a recent 蘑菇AV webinar. US affiliate marketing spend will reach $10.72 billion this year and drive $307.27 billion in ecommerce, per our forecast. Driving that spend is a persistently value-conscious consumer, a growing creator economy, and a pivot to publishers with first-party data. Here are five factors contributing to affiliate marketing鈥檚 success.

A lot has changed for Levi Strauss since 2022: That鈥檚 why it makes sense for the retailer to pull back from its previous CEO鈥檚 2027 revenue target of $9 billion to $10 billion.

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

Both companies鈥� moves come in the wake of YouTube overhauling its TV app to help creators earn more CTV revenues from their content. Why it matters: The revamped feature is a significant move for TikTok as it looks to diversify monetization options for creators beyond ad revenues.

US influencer marketing spend will grow 16.0% to reach $8.14 billion this year. But the Olympians鈥� ability to tell their own stories of the Games reinforces just how valuable working with creators can be. 3. Brand social bypassed Rule 40.