Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.
Article
| Nov 26, 2024
Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.
Report
| Nov 16, 2022
Chart
| Aug 27, 2024
Source: ĢAV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Report
| May 10, 2024
Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: We break down why as well as which companies saw declines versus those that fared well.
Article
| Nov 23, 2022
Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
Article
| Jul 3, 2024
Report
| Dec 20, 2024
Report
| Nov 15, 2024
Tariffs could make US-made vehicles more expensive than imports: US automakers’ supply chains depend on cross-border trade, and there’s no simple way to untangle those relationships.
Article
| Feb 3, 2025
The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.
Report
| Nov 22, 2024
Forecasts
| Nov 18, 2024
Source: ĢAV Forecast
Forecasts
| Nov 18, 2024
Source: ĢAV Forecast
Retail media’s 17.4% increase in 2025 will once again exceed the growth rate for traditional search (12.2%) and display (13.3%). Every year, retail becomes a more important part of the digital advertising story. (Note that portions of retail media ad spending fall under both search and display, so retail is buttressing those umbrella categories as well as the larger digital total.).
Report
| Jan 28, 2025
Brazil’s ad market grew nearly twice as fast as the US last year: Advertisers seek expansion in high-growth LATAM region.
Article
| Jan 29, 2025