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Although the company is reportedly in talks with Nike and Marriott, it hasn鈥檛 announced any firm brand partnerships or an ad model launch date.

Independent creative agency established in 1982 with Nike as its flagship account. Key clients: Nike, Hennessy, DoorDash, Ford, Heinz. M&C Saatchi. London-based independent creative agency founded in 1995 in a split from Saatchi & Saatchi. Key clients: McDonald鈥檚, Ford, Ikea, Sony Pictures Entertainment, Reebok. Media agencies.

Another competitor, Perplexity, plans to launch ad-supported answers in Q4, partnering with brands like Nike and Marriott to sponsor responses in its chatbot. Though lucrative, in-chat ads risk alienating users accustomed to ad-free AI tools. Our take: OpenAI鈥檚 integration of search into ChatGPT is a pivotal move that could redefine user expectations of AI-driven search.

Brands like Nike, Coca-Cola, Klarna, and Cadbury have already embraced AI in various forms. Klarna鈥檚 use of AI has saved $10 million annually by cutting down costs related to external agencies and increasing efficiency in content creation. In another example, Coca-Cola's "Create Real Magic" campaign used AI tools to allow consumers to personalize ads, driving strong user engagement.

Scrutiny over labor practices puts Starbucks, Nike, and others in the hot seat: The backlash could force retailers to improve supply chain transparency and worker protections.

Another new entrant to the top 100 was Nike-owned Jordan, which became the first personality brand to make the list. Jordan鈥檚 entry highlights the growing importance of personality brands, particularly in sports and social media engagement.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.

Nike鈥檚 close connections to sports and sneaker culture keep it on the top of Gen Z鈥檚 list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

Nike is once again selling wholesale to DSW and Macy鈥檚: Renewing those relationships will help it reach the sizable segment of consumers who aren鈥檛 willing to seek out its products.

On today's episode, we discuss the most interesting thing about Amazon's recent performance, how its ad business is fairing, and why the retail giant bought a robotics company. "In Other News," we talk about why Facebook is moving away from live shopping and what to make of the new Nike Style store. Tune in to the discussion with our analyst Andrew Lipsman.

Back in 1971, Phil Knight, who's co-founder of Nike, pays Carolyn Davidson $35-. Oscar Orozco:. I didn't know. Ethan Cramer-Flood:. Oh, yeah. There you go. Marcus Johnson:. To create the Nike Swoosh. Oscar Orozco:. And it is the most iconic, I think, personally. Marcus Johnson:. Yeah. Quickly going back to the Apple one, another interesting factoid.

In the future, conversational ads may transform into what Microsoft calls 鈥渋mmersive ads,鈥� which could bring Copilot users from a conversation into an immersive brand experience, such as a virtual Nike showroom, and then back into their Copilot conversations.

Perplexity is reportedly in talks with Nike and Marriott, per The Financial Times. Zooming out: Perplexity CEO Aravind Srinivas said he wants the ad system to become a 鈥渕oney-printing machine.鈥�. AI chatbots can give complete answers to questions from a website they鈥檙e already on, meaning users don鈥檛 need to go through Google Search results.

There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.

Nike wants Big Tech鈥檚 layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It鈥檚 a trend that could diminish the tech sector鈥檚 pull on workers.

Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Nordstrom is shuttering its downtown San Francisco stores: Crime concerns have driven Whole Foods, Nike, and REI to close urban locations, while others attempt to address those issues without annoying customers.

WNBA star Caitlin Clark signed a $28 million deal with Nike, the largest ever for a WNBA player. Author Sarah J. Maas brought romance and fantasy books into the mainstream via TikTok, becoming the bestselling #BookTok author of the year to date, selling almost 5 million print copies from her book series. This was originally featured in the Retail Daily newsletter.

The news of authors being allowed to inspect OpenAI鈥檚 data comes as its competitor, Perplexity, gets ready to introduce in-chat ads that will allow brands like Nike and Marriott to bid for sponsored answers. Our take: This is about more than just one lawsuit鈥攊t could ripple through the tech industry.