蘑菇AV

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

And so then Pandora, Pandora, too. Yep. I noticed. Well, Ross. So one reason why subscribers are only 13 million, versus some of the other numbers, they've seen the last couple of quarters 2823 3626, marketing pullback, Chief Executive Daniel Eck blaming some of the lowest subscriber growth on a sharp slowdown in marketing.

Spotify and Pandora popular among users. The long tail of digital audio options means that no individual service claims all that much daily time when calculated against the whole population. But among its active adult user base, Spotify will take up a robust 56 minutes per day this year, and Pandora will take 48 minutes.

Pandora: From First Mover to Also-Ran. Pandora introduced the concept of digital audio to millions of US listeners. But 10 years after being used by nearly half of all digital audio listeners in the US, it is now on its way to becoming a marginal digital product. Pandora is losing listeners quickly. Five years ago, 74.5 million people in the US listened to Pandora every month.

Spotify and Pandora popular among users. The long tail of digital audio options means that no individual service claims all that much daily time when calculated against the whole population. But among its active adult user base, Spotify will take up a robust 56 minutes per day this year, and Pandora will take 48 minutes.

Apps ahead of Twitter by unique visitors included YouTube, Facebook, Instagram, Spotify, TikTok, Snapchat, and Pandora.

Time spent with CTV devices includes a good deal of time watching video, but it also includes other activities such as shopping, searching, and listening to digital audio like Spotify or Pandora. Average daily time spent with CTV devices has already caught up with time spent with desktop/laptops; by next year CTV (1:56) will be ahead of time spent with desktop/laptops (1:51).

Adult Spotify and Pandora users spend 51 and 49 minutes listening to audio daily, respectively. That鈥檚 more time spent than on most social media platforms, according to our forecasts. TikTok, which leads time spent, averaged 53.8 minutes per day from its US adult users. 鈥淎udio has massive reach and it鈥檚 just going to be continually growing as it has more and more users looking at it.

In 2022, Amazon overtook Pandora to become the No. 2 digital audio service by listeners, distantly behind Spotify. However, that tipping point had more to do with an attrition in Pandora鈥檚 audience than with Amazon鈥檚 organic growth (which will not pass 2.1% through 2027).

If you really want to rival Spotify and Pandora, you're going to have to clear some bigger legal rights then I think TikTok's ever had to deal with when they're having user generated stuff in short snippets. Marcus Johnson:. Blake. Blake Droesch:. I think obviously digital music adoption is super high.