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Instead, Google has decided to invest in PETs that make data collection safer. But so far, Google has provided few specifics about how these PETs will protect user privacy. 鈥淕oogle has been very vague about where PETs will be employed as it processes consumer data. Whether advertisers themselves will need to change anything about their data collection practices remains to be seen,鈥� said Mitchell-Wolf.

While a significant share of consumers are far more willing to trade down in areas such as paper goods (62%) and shelf-stable products (59%), most are reluctant to do so when it comes to beauty (30%), pet food (25%), or baby care (21%). Only 30% of consumers are open to buying a cheaper pet food brand, a lower percentage compared with drinks (39%), personal care (40%), and beauty (41%).

Zooming in: Three essential goods categories鈥攎edication (+6.3%), groceries (+5.5%), and pet supplies (+5.4%)鈥攑osted the largest YoY sales increases, while more discretionary categories like shoes (+0.8%) and clothing (+0.1%) saw modest gains. Electronics and telecommunications sales declined by -2.4%. Those results may reflect consumers鈥� growing confidence shopping online.

The strategy: The savings pots are designed as digital pets鈥攕tarting as an egg, and growing into a mature character once the customer reaches their savings goal. This could scratch millennials鈥� nostalgic itch, as Tamagotchis鈥攚hich offer a similar concept鈥攎ade a huge global sales comeback since their debut three decades ago, per BBC.

Broaden its selection in rural stores: The retailer plans to expand its product mix in about 150 additional rural locations by adding categories such as pet, workwear, and automotive supplies. Launch an online marketplace: The retailer launched an online marketplace that will enable it to offer more SKUs without having to carry inventory, manage pricing, or invest in additional fulfillment centers.

The fastest-growing categories in unit sales were beverages (3.5%), pet care (3.5%) and home care (3.3%). Zooming out: Store brands have been eating into national brands鈥� share in recent years; private label unit sales are up 2.3% since 2021, while national brand sales fell 6.8%.

The data: The average parent is responsible for five loved ones (including children, aging parents, and pets), per Care.com鈥檚 2025 Cost of Care report. DKC Analytics surveyed 3,000 US adults on behalf of Care.com in November 2024. All respondents are parents of children 14 years or younger. Digging into the data: Despite this responsibility, nearly half (48%) say that they don鈥檛 have enough help.

In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors. Our take: Wonder is making a bet that the whole is greater than the sum of its parts. Mashing together assets such as Blue Apron and Grubhub along with a grocery (and other retailer) delivery service into a single app will offer shoppers a convenient option.

Pet care: The Queva dog collar can tell owners about their dog鈥檚 daily activities and monitor the animal鈥檚 health. The electrified and autonomous future: General Motors may have given up on its autonomous Cruise vehicles too early. Numerous companies have pushed into the space with standard vehicles equipped with sensors and people movers that look like mini buses sans drivers.

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Our take: One need look no further than the Crocs鈥� keychains in McDonald鈥檚 happy meals or the recent rollout of Crocs鈥� pet clogs to get a sense of how the company uses its quirkiness to appeal to a broad swath of consumers. But it has failed to figure out the right formula for Heydude, which is why the brand continues to weigh on the company鈥檚 results.

The most important characteristics of an identity solution include transparency in data usage, methods for acquiring and processing signals, and the use of Global Privacy Platform (GPP) and privacy-enhancing technologies (PETs), per ID5. 3. AI as an end-to-end marketing tool. Marketers will develop 鈥減erformance-focused AI strategies鈥� in 2025, said Skinazi.

Consumers keep splurging on their pets: That鈥檚 why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.

Tolia highlighted the importance of the Next initiative, which is designed to make Nextdoor more indispensable by expanding beyond intent-based interactions鈥攍ike finding a plumber or reporting a lost pet鈥攖o include discovery-based content that spurs daily engagement. To that end, Nextdoor plans to incorporate local news and events to deepen community connections.

You're coming for the grooming, your pet comes out, they look amazing. Now all of a sudden you're talking about the shampoo that you used and the person buys it while they're there. Sara Lebow (19:55):. These people are taking better care of their pets than I. Well, I don't have a pet, but, these people are really pampering their pets. No, you're right.

Other retail includes categories that fall outside of those mentioned, such as mail-order/catalog, appliances, pet products, restaurants and bars, equipment and supplies, food delivery services, hobby items such as collectibles, musical instruments, wholesalers, and general merchandise. The retail industry will briefly slow ad spending in 2024.

Other categories that performed well included pet products, toys, and apparel. A promising start: The early results are an encouraging sign for Alibaba and China鈥檚 retail landscape writ large鈥攂ut they also highlight the highly price-conscious environment retailers in China face as consumers hold off until major sales events to begin spending in earnest.

All of the retailer鈥檚 stores were recently updated to its latest format, which includes a refreshed layout and a larger assortment of branded cosmetics, d茅cor, toys, DIY options, books, and specialty pet options. The redesigned loyalty program, which will debut by the end of the year, awards points for each dollar spent in addition to perks like birthday rewards and double points days.

Pet care and veterinary services had the lowest average abandonment rate in July 2024 at 52.8%, with a 12-month average of 56.1%. This might be due to the necessity-based nature of many purchases in this category, where pet owners are more likely to purchase essential products like food or medications.

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. 鈥淧eople will be spending more on the pets that they have already, despite the fact that it鈥檚 been a relatively inflation-wary populous,鈥� said our analyst Jeremy Goldman on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.