蘑菇AV

Gen Zers鈥� habits diverge from other generations鈥� in the early stages of the customer journey. Our inaugural survey of banking consumers in Canada spotlights the differences to help banks drive conversions.

Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.

Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.

Smartphone ownership is nearly universal in Canada, but time spent with mobile media in the country trails many other similar countries. Average daily time spent on mobile devices in Canada is 33 minutes lower than in the US, for instance. Western Europe doesn鈥檛 fit predictable patterns of media consumption.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

I had to look at what's happening in Canada, and it seems to be maybe the opposite of what's happening in the us. So in 2023 year, the report that I was looking at reports on that given year, 70% of government ad spending was in digital channels and 16% was in social media. Now, that's just a non-election year, that sort of run of the mill government advertising.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?