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Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

Social commerce: It has inked social commerce partnerships with almost every social platform, including TikTok, Facebook, Instagram, Snap, and Pinterest. Advertising: Shopify’s Audiences aims to help brands counteract the impact of Apple’s AppTrackingTransparency push by allowing them to pool customer data and upload it to Meta’s advertising platform.