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Theft and violent crime in stores have risen since the beginning of the pandemic, as limited in-store staffing and a surge in ecommerce created an opportunity for thieves to sell stolen goods on online marketplaces. Almost half of retailers鈥�44.5%鈥攊ncreased their loss prevention and asset production budgets in 2022, with most investments going toward tech and equipment.

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

And then I think an agency would be a good first step if you don't have a good idea of what kind of a influencer partnership you're looking for because they can also help you get a good idea of the kinds of metrics, set up your goals and make sure that working together in that partnership is a realistic way of getting there.

And US retailers are racing to import goods. The volume of imports has been rising, and the nation鈥檚 major container ports expect that surge to continue through spring as Costco and other merchants stock up on goods before tariffs take effect, per the National Retail Federation and Hackett Associates鈥� Global Port Tracker.

Creators like Rhett McLaughlin and Link Neal of 鈥淕辞辞诲 Mythical Morning,鈥� along with culinary creator Andrew Rea, are increasingly self-funding and producing their own projects, taking on roles traditionally held by major production companies. Logan Paul's Prime drinks and Maverick clothing showcase how creator brands can compete with established consumer products.

AI can alter perceptions of reality simply by making every photo look good, presenting a digital world where everything appears amazing and ugliness does not and has never existed. Is that new? No. Digital and physical media have always been altered. But now it can happen faster and more often.

Digital wallets have a good user experience, youth, and embedded finance on their side. User experience is digital wallets' key advantage over banking apps. Wallets are an easier-to-use platform for P2P payments, as users only need the recipient鈥檚 phone number or email address鈥攏ot their bank account information鈥攖o start a transfer.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

And I think those are both really good points when you're thinking about the stock market reaction for its Q3 earnings. Right. Marcus Johnson (11:53):. Right. Jasmine Enberg (11:58):.

How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup鈥檚 share of digital grocery orders rises.

Mobile ad spending will account for 66.0% of total digital ad spend in 2024, despite only 50.3% of the total time spent with digital media being on mobile. Mobile apps will generate 82.0% of that mobile ad spend. Hybrid monetization models will grow.

Online subscriptions will require the same number of clicks to end as they do to sign up and in-person signups must have an option to cancel online or on the phone. The NPR piece notes that the FTC will have more power to help consumers get their money back from violating companies. Most of the new requirements will go into effect around next spring. We'll start with Oscar for the random scale.

It's just finding scale and making sure that the experience for the customer is good. Jasmine Enberg (07:37):. And I agree with you on all of those points and you know that I am not all in on live streaming. And we've talked about this a lot actually.

Accordingly, the company aims to build a pipeline for low-cost goods shipped directly from warehouses in China. It has used live events and online seminars to support sellers looking to enter the global market via Amazon. It also sought to provide assistance to potential sellers by opening offices in Wuhan and Zhengzhou.

Good to be back. It's been a while. Marcus:. Hello there. I know. Welcome back. Minda is back with us, folks, alongside Jasmine for today's episode. Today's fact. Who invented the first hot air balloon? This is how I spend my time, okay? This is my life.

Marketers need to engage younger, mobile-savvy buyers who expect consumer-like digital experiences. Using AI tools enhances content personalization in SEO and can help cater to the diverse needs of large buying committees.

However, all but 10.1% of consumers shopping for school supplies and other goods will interact with a store in some way. Nearly a third (31.6%) of shoppers plan to buy an item online and pick it up curbside, a big jump from 20.0% last year. It鈥檚 a similar story with click and collect, which 31.2% of consumers plan to use, up from 20.4% last year.

Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.