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So to already be commanding that much ad revenue and just conversation, honestly, it's pretty impressive. So it will certainly have an impact on what marketing budgets look like.

Launched in August 2021, Walmart DSP lets advertisers buy ads on Walmart鈥檚 retail network, making Walmart a serious contender in the retail media space. Walmart Global Tech is expanding its workforce in a range of areas.

I think it exemplifies how Microsoft was able to take a popular game and was able to grow it into really valuable IP and a gaming phenomenon. So they gave the studio, Mojang, the latitude to expand as needed. I don't think they were involved much in the key development, so they let it grow organically. So I think it's a testament to Microsoft's ability to build on gaming foundations.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

So, they're very clearly saying, "Look, if you want no ads, you're going to have to pay more. But if you are okay with ads, we'll keep the price the same," knowing that they're making more off of those folks. Similar to Netflix, they're making more from folks who will have ads than folks who don't. Even though the price obviously is lower, they're getting the ad dollars.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.

Well, it'll be interesting to see if Google pays much attention to the complaints of ad industry lobbyists. You mentioned the IAB Tech Lab says that advertisers aren't ready, that the timing remains poor, that they need more time. Google's already delayed this a few times.

So it gives a new distribution model, but I think there's limitations on how much they're actually going to be able to advertise this product as an employee benefit. So I'm not sure that it's going to give them as much reach under that context. Rob Rubin:. Now what about the other service that they're offering, which is pairing with banks and credit unions?

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Welcome folks to a behind-the-numbers show that takes you around the world looking at what various countries are doing in the world of commerce, media, and advertising.

So, that was a change that we've not seen on the advertising side. So, that was something that was a bit different on the advertising side of things. I don't know if it needs to change or whether they're going to change it because the numbers are heading in the right direction and because other award shows are doing well.

But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin's affiliate partnerships platform offers a real alternative to big tech and puts you back in control of your ad spend. Want to find out how? Visit awin.com/emarketer to learn more.

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.

It can be paid content as long as it's not like a paid ad, but rather like a sponsored post.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

So instead of switching gears into retail me this, retail me that we normally do, we're going to revisit that live game show from the summit last week where Suzy competed against her colleagues in a retail knowledge showdown. Suzy, you want to give listeners any spoilers before we revisit the tape? Suzy Davidkhanian:. I thought it was really a great game. The questions were so interesting.

If you think about Hulu, I don't pay for, well, I pay for the minimum, so I get the ads. So I see the pop-ups that come up before the ads that are also like you could make those scannable. Everything is scannable and so can help with media and buying and commerce, but it has to be easy. Marcus Johnson:. Evelyn, you're arguing that this new virtual concessions TV offering can't ignite TV commerce.

On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.