Chart
| Dec 11, 2024
Source: Merkle; B2B International
Chart
| Dec 10, 2024
Source: Avanade; McGuire Research Services
Forecasts
| Jun 21, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 21, 2023
Source: Ä¢¹½AV Forecast
With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.
Article
| Oct 2, 2024
Walmart tests a new locking system to combat retail theft: The retailer needs to ensure its solution isn’t worse than the problem itself.
Article
| Nov 6, 2024
Article
| Sep 27, 2024
On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Audio
| Jan 17, 2025
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Chart
| Dec 3, 2024
Source: Dentsu
Chart
| Dec 3, 2024
Source: Dentsu
Conversely, low internet penetration countries (including in Latin America and large parts of MEA and Asia-Pacific) will have online samples which contain proportionally higher levels of young, urban and educated individuals, reflecting the nature of internet usage in those countries.
Report
| Oct 30, 2023
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
Article
| Sep 26, 2024
Chart
| Apr 24, 2024
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); Cámara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Perú (IAB Perú); Asociación Chilena de Agencias de Medios (AAM)
Chart
| Jun 17, 2024
Source: Ipsos
That penetration rate trails only Latin America and Western Europe globally. Consistency of adoption was evident across gender, income, living location, and age, which showed penetration rates above 90% for every cohort. Music/audio penetration was 78.1% in H1 2023. That trails only Latin America and North America.
Report
| Oct 30, 2023
Chart
| Nov 26, 2024
Source: Ericsson
Chart
| Nov 26, 2024
Source: Ericsson
On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Audio
| Jan 13, 2025
59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.
Article
| Sep 5, 2024