蘑菇AV

The big takeaway: It鈥檚 a no-brainer for Asos to turn to advertising since retail media is a logical extension of its core business and it generates a significantly higher margin than selling goods in stores or online. With retailers of all sizes rolling out retail media networks, the onus is on retailers to broaden the scope and scale of their offerings to attract advertisers鈥� dollars.

There鈥檚 no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel鈥攚hether third-party retailers, brand websites, or social networks鈥攈as overtaken the power of the store.

The goal is for Lord & Taylor to offer 鈥渕any different products鈥攚omenswear, special occasion dresses, suiting, small leather goods, footwear, and many other categories,鈥� Regal鈥檚 chief brand and strategy officer, Sina Yenel, told BoF.

And about one-third indicate that TikTok is their main source of health advice, whether online or otherwise, per a 2024 Zing Coach survey. 40% of Gen Z adults prefer TikTok over going to a medical professional because it doesn鈥檛 cost anything. This was by far the top answer among Gen Zers when asked why they like to get health information from TikTok.

As is often the case with digital development, a latecomer can often jump ahead of more established markets, as there鈥檚 less friction. Alternative methods of digital trading don鈥檛 factor into the equation, with programmatic being the de facto method for new entrants into the marketplace. Format preferences err on the side of safety, while mobile dominates the device discussion.

DOOH ads were more favorable than ads on TV/video (50%), social media (48%), online (37%), audio (32%), and print (31%), according to the OAAA and The Harris Poll study.

So I think that's a really good example of a financial services company starting to change the behavior of consumers. Sara Lebow (09:25):. Yeah. Arielle Feger (09:25):. And really start putting them in the shopping mindset as they're looking on their app. Sara Lebow (09:32):. Yeah. And that was really intentional of Klarna.

Food services and drinking place sales (e.g., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales. Inflation, Exchange Rates, and Our Forecast Figures.

Yeah, so I think people shop with Amazon online because it's cheap, it's competitive. You can compare the prices. You can pretty much find a good price, especially if you're a Prime member, and it's convenient. So I think they need to think, when they're rolling out their store format, of what's cheap and convenient, so I think that they should adopt a Argos style, click and collect format.

The firm began dismantling the digital bank鈥檚 operations in 2022, folding Marcus into its new wealth and asset management arms and selling POS loan provider Greensky. It鈥檚 also trying to offload its other co-brand, the Apple Card. Is it a good buy for Barclays? The UK-based bank wants to expand its presence in the US credit card market to help boost its share price.

Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.

Some 81% of insured adults rated their health insurance good or excellent, per KFF. For those in fair or poor health鈥攚ho thus have more interactions with their insurer鈥攖hat figure drops to 68%. Yes, and: Lawmakers have also called out health insurers for prioritizing profits over patients.

Coinbase vowed to take compliance requirements seriously to help rebuild confidence in the digital asset sector. That鈥檚 a good move, as regulatory enforcement will likely intensify.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

What it means: Positive emotional associations are good business. While inclusive, funny, and sad ads also resonate with consumers, brands that make consumers feel good can potentially price products higher.

Beauty, leather goods are consumer favorites. The most popular categories for US luxury buyers are footwear, handbags and leather goods, and cosmetics and beauty products.

At 20 minutes per day, Meta video will account for 5.0% of all time spent by US adults with linear and digital TV in 2024. Click here to view our full forecasts for time spent with Meta and Meta video. Video drives rare growth in Facebook time spent.

The news: Shoppers spent big over the holiday season, especially online. Deep discounts, growing optimism, and the desire to get ahead of potential 2025 price increases loosened consumers鈥� purse strings, contributing to healthy sales growth for the last two months of 2024. US online sales rose 8.7% YoY to a record $241.1 billion, per Adobe鈥攃lose to our projection for 9.0% ecommerce growth.

Your one-stop shop for all things digital audio in 2023.

Beyond the chart: Versatility and connectivity will pave the future of gaming, making streaming and mobile pretty good bets. Greater 5G infrastructure and adoption will bring high-definition graphics, fast downloads, and advanced interactive elements to these platforms鈥攊n some cases, without the need for pricey hardware like consoles or headsets. More like this:.

Trump has proposed imposing tariffs as high as 60% on foreign goods, deporting illegal immigrants, and cutting the corporate tax rate鈥攁ll policies that leading economists believe could send inflation soaring. However, an inflation spike could make retail media a more valuable ad channel.

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

They've really done a good job of testing and learning, and then optimizing it to the point where they can implement it on a larger scale without disrupting the customer experience. Sky Canaves (04:50):. Yes, I agree.