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Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, 颁丑颈苍补鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Well, currently, "Shoppers browse on social commerce sites but shy away from purchasing," writes Zachary Russell of Chain Store Age. He points to a new survey from e-commerce software as a service company AfterShip and Ipsos showing that three in four folks browse social commerce platforms for products, but go on to buy through a retailer's website.

Latin America traditional media spending bounces back: Recovering out-of-home advertising will help lift outlays to prepandemic levels.

Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart:. Demonstrate the growth of retail media advertising. Assess retail media鈥檚 role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic.

Grocery has emerged as a key battleground for many of the top players in ecommerce. Along with health and personal care, food and beverage is among the fastest-growing categories in ecommerce, so these companies are depending on grocery to drive growth.

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.

It expanded its Visa Direct integration so US customers can send payments to eligible Visa cardholders in six countries.

Amazon dominates in the US, but Mercado Libre is a major player in Latin America, and in China, Alibaba, JD.com, and Meituan contribute to ad inventory, our Worldwide Retail Media Ad Spending Forecast 2024 report noted. 5. Retail media will make up more than half of US search ad spend growth. Retail media will drive US search ad spend growth in the US in 2024 and beyond.

However, consumers are increasingly utilizing newer subcategories of ecommerce:. Livestreaming commerce. We predict that livestream ecommerce鈥攃onducted via retail websites or social networks鈥攚ill outgrow overall ecommerce this year (19.0% versus 8.0%). Social commerce. Though slowing, social will still outpace total ecommerce, growing 13.2% year over year (YoY).

I think the UK is quite interesting because the UK's actually a very mature e-commerce market and in terms of penetration, e-commerce as a percentage of total retail sales, it's actually ahead of the US. But I think as Paul mentioned, it perhaps comes down to scale.

Its popular shopping platform sets it apart from other Big Tech firms getting involved with payments. If it can harness this and successfully embed payment products into users鈥� buying experience, it can capture higher payments volume and transaction revenues.

Uber sees retail media opportunity in UK: The ride-sharing and delivery firm looks to capitalize on its own first-party data amidst a general ad downturn.

Gen Zer respondents also seemed uninterested in shopping for material goods like clothing鈥攖hey preferred staying home to watch shows and movies. This could reflect an adjustment of their behavior to meet their financial goals. What this means for banks: Gen Zers鈥� goal of achieving financial stability consistently ranks high as a top goal across various surveys.

TikTok Shop, which has made big gains in the US, could eat into its opportunity; why go to Pinterest to shop when you can do all that and more elsewhere? B2B marketing also saw notable gains. LinkedIn hit a milestone with more than 1 billion members worldwide. The professional networking giant鈥檚 revenues increased 10% YoY in its fiscal Q1 FY25 (ended September 30, 2024).

A) North America B) Western Europe C) Middle East and Africa D) Latin America. Digital ad spend will grow by 33.1% in the Middle East and Africa next year, faster than any other geographic area. Digital spend will remain somewhat limited in the area, at $39.41 billion compared with North America鈥檚 $361.48 billion, per our November forecast. December 20, 2024. True or false?

It鈥檚 now disrupting social commerce with TikTok Shop, which is especially evident in Southeast Asia. TikTok has had a tumultuous global ascent. The social platform has been banned in India since mid-2020 and now faces an uncertain future in the US. This year, for the first time, its worldwide user growth rate will fall to single digits, per our forecast.

颁丑颈苍补鈥檚 ecommerce disruptors will get disrupted. Shein, Temu, and TikTok Shop face a reckoning following breakneck worldwide expansion. The crop of mobile-first ecommerce players with roots in China have taken off with consumers around the world.

Go further: Check out our latest US Retail Ecommerce Marketplaces forecast for more on what Amazon and other retailers are doing to grow marketplace sales.

Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.

With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

The firms already work together in key regions like Latin America. What this means: The expanded partnership helps Paysend and Mastercard build out their respective money transfer networks. Paysend can use Mastercard鈥檚 cross-border payment services to reach more markets.