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To this end, The Trade Desk (TTD), a demand-side platform and steward of the Unified ID 2.0, has partnered with cloud provider Snowflake and data marketplace tech vendor Narrative to enable secure, turnkey data collaboration and activation. Ad tech consolidation is coming. The programmatic market is overdue for a cycle of consolidation among ad tech vendors.

Search experts on how AI, changing consumer behaviors, and an influx of digital channels are redefining search advertising. More Chart of the Day:. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys.

Index Exchange launched Index Marketplaces, a product designed to expand the range of third parties who can assemble publishers鈥� inventory. It has already become the 鈥渇astest-growing product in the company鈥檚 history,鈥� according to Paul Zovighian, the vice president of corporate development at Index Exchange.

Snap is partnering with over 30 publishers to create a 鈥淪tories 惭补谤办别迟辫濒补肠别鈥� that will allow advertisers to purchase sponsored content from publishers. Coming soon: For more on Snap鈥檚 announcements around MyAI, creators, and retail AR, look out for our upcoming report, 鈥淪napchat Partner Summit 2023: 3 Key Takeaways for Marketers and Retailers, and What to Expect for Earnings,鈥� publishing April 25.

Lessons from Macy鈥檚, Michaels, and H&M for launching a third-party marketplace. Omnichannel approaches to getting a complete customer view. More Chart of the Day:. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI. 10/3 - Gen Z streams.

Go further: Check out our Data Drop: 5 Charts on Digital Dining Habits.

Report: Digital Fitness Brands 2022. Article: Snapchat鈥檚 new AR fitness feature may not be a hit with all adults. Article: Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren鈥檛 so lucky. Read yesterday鈥檚 Chart of the Day here.

Some 22% of beauty retail sales worldwide will take place online this year, the most of any sales channel, per McKinsey. Physical specialty stores, such as Sephora and Ulta Beauty, will come in a close second (20%), while department stores will rank last (8%).

Most small and midsize retailers simply lack the digital footprint necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Many are branching into arenas that enable a more scaled reach, including off-site digital channels with the potential to tap into budgets typically reserved for upper-funnel awareness.

To make Web3 usable, different companies offer things like browsers, apps such as the metaverse or NFT marketplaces, and digital wallets to access those marketplaces. But not all are decentralized: For example, wallet MetaMask has blocked some users鈥� access to comply with US sanctions, and NFT marketplace OpenSea has control over which assets are listed for sale.

However, the structure of PDD鈥檚 marketplace meant it was unable to capitalize on those consumption shifts and had to incur considerable costs to ensure similar products were available to shoppers鈥攃osts which it expects will continue to weigh on profitability in the near term.

Poshmark partnered with Loop to enable shoppers to sell unreturnable items on its marketplace, after noting a sizable rise in listings labeled 鈥渕issed return.鈥� Users wishing to resell items from participating merchants can quickly generate prefilled listings with one click from the returns portal.

Walmart鈥檚 advertising arm is not only a source of revenues but also a critical component of the company鈥檚 broader digital strategy. With ecommerce sales up by 21% globally, the synergy between Walmart鈥檚 online shopping platforms and its ad business is evident.

Go deeper: Read our report on US online fashion resale. This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Ailing specialty retailers, such as Ann Taylor and J.Crew, will turn to marketplaces like Amazon to build reach. And cash-flush retailers will take on DNVBs that bring new technology or a coveted customer鈥攍ike LVMH-owned Sephora buying Glossier. Read Next. Sources. Bizrate Insights. Digital Commerce 360. Dynata. Jungle Scout. NRF. Placer.ai. Realtime Inequality.

The state also has the highest monthly Affordable Care Act marketplace premiums. The $948 Vermonters paid on average in 2024 dwarfs the $468 nationwide average, per KFF. Compounding matters, even when Vermonters can find care, they increasingly have to wait for months at a time to access it.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

While Amazon has a definite advantage over competitors given the strength of its marketplace and Prime offering, it鈥檚 facing competition from the likes of Roku, Disney, and Walmart鈥攖he latter having quietly paused its live commerce experiments in favor of testing interactive shoppable ads on Peacock.

Instagram ended its affiliate marketing program and is promoting its new Creator Marketplace as the best way for creators and brands to work together instead. Advertiser takeaway: As the economic downturn continues to weigh down ad budgets and disrupt industry norms, creators provide a cost-effective and inventive way for brands to reach their audiences through boosted content.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Amazon recently overhauled its grocery business in a bid to grow its share of online grocery dollars and reduce supply chain costs, but Walmart still has a commanding lead. Over six in 10 (61.4%) digital grocery buyers have ordered from Walmart, compared with 49.5% for Amazon.com and just 18.6% for Amazon Fresh.