蘑菇AV

In the last 12 months cookies got a stay of execution, TikTok did not (yet), AI exploded, and viral content cluttered our feeds. So much happened in marketing in 2024, it can be difficult to cut through the noise and take stock of what to focus on in 2025.

Amazon scores a win with 鈥淏east Games鈥�: The reality series from controversial YouTuber MrBeast attracted 50 million viewers.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

AI video creation platforms like Synthesia and Pictory make it easier to generate videos from text prompts or templates by automating the editing process. Marketers with minimal technical skills can quickly start producing videos, reducing the need for complex production teams.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

Google and Meta are best poised to seize on it due to their existing short-form video platforms, but it remains to be seen how quickly consumers will look for a TikTok alternative. A TikTok ban is likely to cause CPMs on short-form video to rise.

The news: YouTube creators are rapidly evolving from digital influencers into mainstream media powerhouses, with top personalities like MrBeast generating $85 million in 2024 while building substantial business empires beyond their video content. Creator-led brands are projected to generate over $1 billion in retail sales in 2025.

And there are CEOs of other companies and adjacent industries where there's also a lot of saturation, specifically streaming and entertainment who are saying like, "Oh, this administration is a green light that we could do further mergers."

In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.

This time, the merger was something of a last-ditch effort to regain some footing in the video landscape. Recent carriage-fee clashes between network-and-streaming providers like Disney and pay TV services show how the lines of power have been redrawn.

This time, the merger was something of a last-ditch effort to regain some footing in the video landscape. Recent carriage-fee clashes between network-and-streaming providers like Disney and pay TV services show how the lines of power have been redrawn.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Immediately after the ad ran, two new songs, "Texas Hold 'Em" and "16 Carriages," became available on streaming platforms. The rest of her album "Cowboy Carter" dropped the following month. The campaign married a brand promo and an album promo, in turn creating buzz for both Verizon and Beyonc茅. Gap gives Gen Z its dancing jeans.

BuzzFeed sells 'Hot Ones' for $82.5 million: The YouTube property gains independence and plans growth in live events, merchandise, and new platforms.

Macy鈥檚 significant price increase shows how the feeding frenzy over broadcast and streaming rights is generating value.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform鈥檚 ban months after it made strong statements about government interference with digital free speech.