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Driving shoppers to spend: Best Buy, Amazon, Target, and Walmart are just a few of the retailers that have leaned on high-profile sales events to convince shoppers to begin their back-to-school shopping in June or July; the approach seems to be working as 18% of consumers intended to start shopping in June, up seven percentage points from a year ago, per a Sensormatic Solutions survey.

How are they going to use all that ACR data that they have and what's the licensing of all that stuff going to look like in the future now that Walmart has it? Marcus Johnson (04:27):. Yeah, yeah.

That provided an opportunity for Aldi, Walmart, and others to steal share from Kroger. Kroger aims to use Boost Bonus Days to demonstrate to consumers (and to a lesser extent, the court) that it is focused on saving consumers money while, at the same, seeking to convince shoppers they can cut costs by enrolling in its membership program.

Walmart Connect and Walmart Luminate have combined ad and inventory efforts to help refine ad messaging. For example, advertisers can target segments of a brand鈥檚 customer base that are trading down and target them with value-based messaging. AI can monitor these inventory levels and adjust ads based on availability.

Walmart acquires Vizio. In February, Walmart announced it would acquire TV manufacturer Vizio for $2.3 billion in a move currently under Federal Trade Commission review. The Vizio acquisition would marry Vizio鈥檚 connected TV (CTV) technology with Walmart鈥檚 consumer data.

Walmart battle for holiday season leadership will intensify. Amazon and Walmart have been subtly attacking each other鈥檚 turf in recent holiday seasons. Last year, Walmart unveiled a major holiday ad campaign entitled 鈥淐ase of the Mondays鈥濃�攁 parody reboot of the cult classic movie "Office Space." The campaign was aimed at making a bigger play for Cyber Monday, a day traditionally dominated by Amazon.

That means if YouTube were not owned by parent Alphabet, which also owns Google, it would still rank among the top 10 digital ad platforms in the US by revenue, ahead of Apple, Hulu, and Walmart. 2. YouTube is a top player in digital video. Some 241.8 million people in the US will watch YouTube this year, or 90.4% of digital video viewers in the US, per our February 2024 forecast.

More than half (56%) of US consumers start their shopping searches on Amazon, putting the site ahead of search engines (42%), Walmart (29%), and TikTok (7%), per February 2024 data from Jungle Scout.

And as I was going on to say in retail media as well, the Walmarts and the Amazons of this world, they're incorporating AI into their search experiences because they want to improve it because time and again, consumer surveys tell us that a bad search experience wherever it is, is not going to be good for your product or platform.

As each country鈥檚 largest retail ecommerce player by total sales volume, Mercado Libre鈥檚 foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de M茅xico y Centroam茅rica (Walmex), Magazine Luiza, and Americanas S.A. The competition will be much fiercer in Mexico.

And in 2024, Walmart Connect gave its advertisers the ability to use its custom audiences to target TikTok users with video and display ads. Click here to view our full forecast for US social network ad spending by industry. Social video ad spending will be huge again in 2024.

It's going to look really different than someone that's opening their Amazon or their Walmart app, in terms of the purchase mindset they're going to be in and even their receptiveness to being advertised to. Arielle Feger (08:48):. Yeah. I think networks like Klarna have an advantage here because they've been building out kind of their own shopping experience within their app for a few years now.

Walmart is the most frequented brick-and-mortar store for both renters (52%) and homeowners (54%), while Amazon.com was the most popular online shopping destination, cited by 59% of homeowners and 46% of renters. Half of renters say their household income is currently unstable, versus only 30% of homeowners. 5. Social media shopping is on the rise.

Walmart pharmacy recently rolled out a similar type of a service. I just dealt with a situation where CVS couldn't have the medication that the doctor prescribed for me. They said, "Maybe a week, maybe two weeks, check back." You call them and no one picks up. And it's just like people are not happy with this experience, and if you can use online channels to improve that experience, why the heck not?

That presents a challenge for smaller retailers that have to determine whether to fully or partially pass the higher supply chain costs to consumers, given that they鈥檙e competing with large importers such as Walmart and Target that have multiyear contracts with carriers to lock in below-spot market prices.

The share will drop about a percentage point a year, but runner-up Walmart will hold only a 7.5% share of the retail media market in 2024. The search/display mix will continue to stay remarkably stable. In 2024, we expect 56.2% of digital ad spending will go to display, while 41.7% will go to search.

Target hopes to take a page from Walmart, while also maintaining the curated feel of its marketplace. Go further: Read our Retail Media Search Forecast and Trends 2024 report.

The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It鈥檚 thus gaining an important place at the ad budgeting table.

Most crucially, Amazon Prime Video reported it will introduce ads in 2024, Walmart and NBCU announced a partnership, Roku inked a deal with Best Buy, and Kroger linked up with Disney. CTV ad spending will be nearly twice what we expected for 2025.