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Our take: What鈥檚 good for AI companies may not be great for consumers whose data and information is needed to train AI models. Hallucinations, AI mishaps, and breaches might become more common without enforceable government-led guardrails.

For many companies adopting voice AI, Zendesk鈥檚 success rate may be just good enough to negate additional expense for more nuanced and thoughtful client interactions. The challenge: WaveForms AI is entering a crowded market with Big Tech companies fielding multimodal AI agents that can manage voice interactions.

The lesson: Although Amazon is competing for the same attention and dollars as TikTok Shop, its TikTok creator strategy ensures that the goods Amazon sells are discoverable and easily purchased. Influencers play an important part in product discovery and purchase.

罢丑别谤别鈥檚 good reason for that enthusiasm: Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, per a recent Perfect Corp. report. Our take: Technology is one obvious proactive solution companies can use to reassure shoppers that they won鈥檛 encounter any surprises when their online orders arrive at their doors.

The likelihood that those policies will cause prices to rise and reignite inflation is pushing many consumers to pull forward big-ticket purchases and, in some cases, stockpile items like cosmetics, home goods, and nonperishable groceries. It鈥檚 also affecting their outlook on future spending.

Nearly three-quarters (74.1%) of US consumers say that the speed/guarantee of good funds was a reason they prefer instant versus non-instant payment methods, per an October 2023 survey from PYMNTS.com. Use this chart: Marketers and retailers can use this chart to emphasize consumers鈥� growing expectations for speed and efficiency and highlight the need to invest in real-time transaction capabilities.

Go further: Read our report on The US Online Marketplace Shopper.

Whether that's good or bad will be for the market to decide. More subscribers are opting for ad tiers. Netflix鈥檚 ad-supported viewers often come from new sign-ups. In countries where the service has advertising, 40% of sign-ups choose its ad plan. It鈥檚 common for streaming services to find more success obtaining ad-supported viewers from new sign-ups rather than from existing subscribers.

Gaming saw healthy growth during the pandemic, but a drop in activity in 2022 also led to a drop in spending on virtual goods. In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:. Allocate app ad budgets. Understand mobile revenues. More like this:.

The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.

Donald Trump has proposed tariffs as high as 20% on goods from China, which could cause Temu and Shein鈥攖wo of Meta and Google鈥檚 top ad spenders鈥攖o significantly reduce their US ad budgets.

For retailers, advertising is a logical extension of their core businesses and a higher-margin revenue source than selling goods in stores or online.

Mobile games will generate $23.44 billion in US in-app purchases in 2024, with $22.50 billion of that coming from virtual goods sales, according to 蘑菇AV鈥檚 forecast. In 2024, US mobile game ad revenues will reach $7.77 billion, per our March 2024 forecast. Some 76% of US marketing decision-makers focus on mobile devices for in-game advertising, per the Interactive Advertising Bureau (IAB).

And even though it's good to have lightheartedness in the office, I think that people see through having a foosball table being a sign of company culture. Zia Daniell Wigder (08:47):.

Despite strong growth in beauty ecommerce, just 16.7% of sales will take place online in 2024, per our latest forecast. That means beauty is still a digital laggard when compared with other categories such as textiles, clothing, and footwear (31.4%) and household goods (30.1%). Gen Z and millennials are embracing omnichannel.

How TikTok, Temu, and Sephora are making online shopping fun. Why it mattered: Ecommerce retailers have spent years and millions of dollars on making the online shopping experience functional鈥攚hich is crucial for ecommerce success. But it should be fun, too.

But as AppTrackingTransparency continues to wreak havoc on mobile apps鈥� advertising capabilities, marketers have little choice but to work with Apple if they want to put their mobile ad dollars to good use. This article originally appeared in Insider Intelligence's Marketing & Advertising Briefing鈥攁 daily recap of top stories reshaping the advertising industry.

The good news is that merchants seem ready to do this:. 95% of companies would be willing to offer cash-back incentives to get customers to use pay by bank, per PYMNTS and Trustly. And 68% of merchants would be willing to offer a purchase price discount, per PYMNTS and Trustly.

The partnership is good news for Instacart+ members, who now benefit from free delivery on restaurant orders over $35. And, most importantly for Instacart, it helps ward off the threat of DoorDash鈥檚 fast-growing grocery business.

As it turns out, some digital economy metrics are still flying high. If you own a mobile app store, the good times are still rolling. Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

US internet users鈥攅specially younger ones鈥攈ave grown comfortable buying goods while using social networks. But substantial differences between what they buy鈥攁nd where鈥攁re clear.

Luxury goods are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to most goods in a given product category.

Upper-income households once again accounted for the majority of Walmart鈥檚 share gains during the quarter in categories like fashion, home, and hard goods. Walmart is working hard to keep those shoppers loyal even as inflationary pressures wane.

If Google ranks YouTube within the top 10 results, that鈥檚 a good indicator people searching those terms are interested in video content, so YouTube and TikTok influencers could pay off.