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New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.

In-app ads will drive US mobile ad spending past $200 billion in 2024.

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok鈥檚 future.

Ad-Free Streaming Video Viewers 2024 (Subscription required).

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform鈥檚 new suite of features introduced last week include Communities, a fan鈥檚 ability to boost creators鈥� videos, generative AI (genAI) video tools, and gifting. These innovations mimic what鈥檚 working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.

Snapchat beat both TikTok and Instagram in creator-driven shopping

The news: 70% of digital video advertisers are deploying Commerce Video ads as consumers combine product discovery and purchasing into a more seamless experience, with nearly all planning to increase spending on the format, according to the Interactive Advertising Bureau (IAB). These digital video ads prompt specific actions like 鈥減urchase鈥� or 鈥渟hop now.鈥�

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.

Facebook and YouTube dominate, but the rise of unverified stories poses a challenge to credible reporting.

TikTok is tops when YouTube and streaming video platforms are excluded. That鈥檚 not surprising given TikTok鈥檚 primary focus on entertainment and its role in driving culture, including among kids. Still, TikTok usage among Gen Alpha is a fraction of that of YouTube; just 5.5% of 0- to 11-year-olds will use the app monthly in 2024, per our forecast.

70% of US adults trust Amazon, according to May 2024 data by All 蘑菇AV Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)鈥� higher than trust in the US government (28%).

Declining political support and economic reliance on the platform suggest a ban may be unlikely, despite ongoing legal threats.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

Here鈥檚 what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.