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For context, an ad-free Netflix subscription currently costs between $15.49 and $22.99 monthly. Plus, Meta is the only social company that doesn鈥檛 take a cut of creators鈥� subscription earnings, and that could change by next year. Merchandising is the most demanding revenue stream. Consumers are buying physical products from creators.

US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.

Layoffs have hit nearly every sector touched by advertising, even as US employment rises overall. Big Tech companies had a series of brutal earnings reports that prompted Snap, Meta, Netflix, and others to begin layoffs. Publishers like The New York Times reported ad revenue drops in Q2, but it was saved by rising subscription revenues.

Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.

Streamers are also looking for lower-cost onboarding options: Netflix and Max are offering a bundle via Verizon that offers even cheaper access to both service鈥檚 ad-supported tiers.

Netflix follows, with 7.3%. To reach your customer, focus on where they spend the majority of their time鈥攖hen analyze which sorts of advertisements will yield the most return. 3. Focus on their search habits. Some 56% of US consumers start their product search on Amazon, while 42% start with a search engine like Google, according to Jungle Scout.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

Trade challenge: The US trade office has challenged the tax, claiming it is discriminatory to US firms and violates the United States-Mexico-Canada Agreement. The 2025 federal election: Polls strongly indicate the election will unseat the Liberal government, which enacted the tax, in favor of the Conservative Party. Retail media will benefit from emerging formats.

Tell us what you mean by this. Debra Aho Williamson:. So when it comes to TikTok, and especially in comparison to a streaming platform like Netflix, we are seeing increases in this second screening behavior where people are watching TikTok videos at the same time that they're watching Netflix.

So Netflix advertising isn't really material to them yet. Less than a billion dollars a year in the US this year is what we're forecasting their subscription business much larger, probably about 15 times the size. So you have someone like them on the extreme end of fewer than 10% of viewers are ad supported today. They're growing from zero though not too long ago.

Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏lack Mirror鈥� in a surprisingly tone-deaf blurb. CMG purported to use AI to gather and analyze consumer data, mixing its findings with clients鈥� own databases to create consumer profiles.

You may have heard about the latest Netflix hit, Jake Paul versus Mike Tyson. It was a big night for Netflix and boxing, but it was an even bigger night for the betting industry, with BetMGM stating it was the most bet-on combat sport event in history. Paul, are events like this further normalizing sports betting? Paul Verna (06:43):. I think they are.

The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads鈥攍ess than 30 seconds鈥攆elt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.

And just behind Netflix. Netflix is 32 billion a year. YouTube just behind that. And data published by tech commentator Benedict Evans shows off YouTube site, it says "Number one in the US YouTube share of TV viewing recently eclipsed Netflix." "Number two, in 2022 it paid creators almost as much as Netflix paid for big budget productions." "And number three, star YouTubers like Mr.

This new policy could reshape the streaming landscape and developer ecosystem given Amazon's considerable US presence; nearly three in 10 US CTV households own a Fire TV. Amazon Fire TV uses a modified version of the Android operating system and hosts third-party apps such as Netflix, Disney+, Hulu, and YouTube.

Other leading OTT video services in India include Amazon Prime Video, ALT Balaji, Eros Now, Hoichoi, MX Player, Netflix, SonyLIV, Sun NXT, Voot, and Zee5. Netflix is making progress in Japan as competition with Amazon Prime Video heats up. Netflix is closing the gap with Prime Video. The latter will continue its sizable lead over Netflix in 2023 (15.6 million viewers versus 9.7 million).

It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

Over 33% of US consumers were cord cutters in 2022, a historic shift that placed advertising power in the hands of streamers. The new kids on the block like Netflix and Warner Bros. Discovery charged record-high CPMs, driven by their brand power and a tight spending market. Early efforts have struggled, though.

Reddit has brought on new clients in categories including automotive, pharma, entertainment, and retail in the past 6 months, including names such as Walmart, CVS, H&M, Sephora, Peacock and Netflix.

U.S. Department of Transportation. Yahoo Finance. WSJ.

What you got for us, mate? Ross Benes (15:29):. So in a year, Tubi will account for 2.5% of total time spent with streaming and TV as judged by Nielsen. And the reason that is significant is it'll put in ahead of everyone except YouTube, Netflix, and Amazon. Marcus Johnson (15:48):. So I was looking at this.

The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK. Google, Meta, and Amazon make up nearly three-quarters of Canada鈥檚 digital ad market. That鈥檚 much higher than in the US and UK. In smaller ad markets like Canada, local publishers have a more difficult time competing with foreign tech giants.

Among US adult Gen Z gamers (ages 18 to 25), 89% have watched them, per a November 2022 survey from Comscore Inc. They switch between their consoles and phones. Sixty-three percent of US adult Gen Z gamers play games on their console or PC at least once per week, while 71% play mobile games that often, according to the Kagan survey.

That figure is increasing as people adopt vMVPDs. vMVPDs include YouTube TV (21.5 million US viewers), Hulu + Live TV (11.4 million US viewers), and Sling TV (5.1 million viewers). Streaming: On demand programming delivered via the internet. US subscription OTT ad spend on CTV will total $9.48 billion this year, an increase of 31.1% over 2023, per our March 2024 forecast.

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.