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Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.

Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.

With the new year approaching, financial institutions have an opportunity to provide helpful tips to strengthen their relationships with Gen Z customers.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

NBA partnership fuels WBD’s global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

The news: OpenAI released—and quickly rolled back—a limited alpha test of its Sora text-to-video generation tool. A coalition of artists criticized OpenAI for not allowing their feedback on Sora to be released without approval from the startup’s team and called the early-access test a form of artwashing.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

In anticipation of this shift, streaming services, advertisers, and their vendors must address lingering pain points in the CTV ad experience. Advertisers should work with trusted partners and spread money out. Streaming services and their vendors should optimize the user experience (UX) for ad-supported viewers.

CTV manufacturers don’t mind selling at a loss: High market penetration leads Vizio and others to turn to advertising’s lucrative potential.