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CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in the UK as fast-moving consumer goods [FMCG].).

Our take: Competition in the streaming space has forced CPMs down, which is good news for budget-conscious advertisers. But Amazon and Netflix each have unique benefits. Amazon鈥檚 wealth of retail data and dense Prime ecosystem gives advertisers more flexibility, while Netflix commands strong viewing time and engagement.

Generative AI can bring a lot of good to the world, IPG鈥檚 chief digital responsibility officer Sheila Colclasure said during one session about preparing for an AI and emerging tech revolution. In financial services, for example, it can eliminate risks from the banking industry by more accurately reporting credit. Across all industries, it can boost productivity, competition, and economic growth.

That鈥檚 a pretty good indicator the searcher is looking for images. Reynolds suggested building out a 鈥淭ikTok interest index鈥� to determine what sort of content someone searching will engage with. 鈥淚f Google is putting a video in the top 20, they have learned something about the customer, which is that video might be a good answer to this question,鈥� said Reynolds.

Consumers are largely going online and making their purchases, even. If they're venturing into the store, they're actually making a purchase online, so that's one thing. And then the other is that growth is pretty good. Growth exceeded a whole lot of forecasts.

A handful of countries and subregions will buck the positive trend and decelerate, but a wide-angle view shows nothing but good news across the map for total media ad spending. The same will largely hold true for digital. India, China, and the US will headline country-level metrics.

The good news is that public pressure has forced several health systems to reverse course and forgive medical debt for certain patients. True relief will be felt when many more of the 100 million Americans who are saddled with medical debt see their balances significantly slashed if not removed altogether.

For cheap goods, Temu and Shein already exist. Temu overtook TikTok as the most downloaded app in the US in Q1 2023, per Sensor Tower, and has extended its lead since then. Shoppers looking specifically for cheap Chinese goods can stick with apps like Temu and Shein. Livestream ecommerce still hasn鈥檛 taken off in the US.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

So, where鈥檚 the good news? Our report compiles a handful of silver linings and hidden gems that might have been lost in the gloom and doom. As it turns out, some digital economy metrics are still flying high. CTV Ad Spending Growth Will More Than Double Overall Digital Growth. Ad spending growth has come back to earth in the US, but not for connected TV (CTV).

That has a ripple effect on marketers, as consumers may spend less on other goods and services. But it could also open the door to new brand-influencer collaborations, such as more places to serve ads or affiliate links, or co-branded product launches. Creators are not a monolith.

So is this good for them as holding companies? Absolutely. Is it necessarily in the short term as good for the clients? That remains to be seen. They definitely have their work to do in order to show that this can be advantageous to the average client. Marcus Johnson (09:29):. Yeah.

Inflation, shaky consumer confidence, and the post-pandemic trend of spending on services and experiences rather than goods have combined to create a challenging environment for many CPG companies. Many consumers have responded to higher prices by trading down to private label goods.

How retailers and brands can take advantage: 鈥淏rands and retailers can look to the online communities that are already engaged with them as a starting point for marketing their offerings,鈥� Canvas said.

Other Big Tech CEOs similarly want to be on good terms with the incoming administration, which could be challenged by Elon Musk鈥檚 prominent position in Trump鈥檚 inner circle. What鈥檚 next?

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick鈥檚 Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

IAPs鈥攁 combination of subscription fees and virtual goods in games and media鈥攚ill resume growth in 2023 following a drop in 2022. But the modest rebound in IAP spending compares poorly with the continued rapid growth in IAA. IAA will grow even more dominant. The 14.8% growth in IAA translates into an additional $20.52 billion in ad sales.

UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

And everyone, you sort of heard the athletes out there talking about how good the atmosphere was. And I really think a lot more people engaged in the Olympics. And I think that has been reflected in viewership. So I found something that said BBC Sport's coverage of the 2024 Paris Olympics was streamed online 208 million times.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

CTV devices now account for a significant amount of time consumers spend with digital media. That鈥檚 a major reason why time spent with digital video will exceed time spent with TV this year.

That shift, combined with advertiser attempts to diversify their social ad spending, has been good for the platforms that advertisers typically regard as being part of social media鈥檚 second tier. We have revised our revenue growth projections for all of these platforms, aside from X, upward. Pinterest begins to separate from the herd.

Nielsen Digital. Nippon Information. Pattern. Roy Morgan Research. Sensor Tower. Similarweb. The Chosun Daily. The Diplomat. The Korea Times.