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And that can also be seen in their digital gaming. Digital gaming is highest among Gen Z in both users and penetration, which is one of the few places where they outstrip millennials because millennials are just so massive that they usually just take the lead inherently.

Gaming is capturing a growing amount of time spent on mobile, where consumers will spend 26 minutes per day in 2024, per our forecast. Listen to the full episode.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Remote-controlled toys searches tick up around November 13, followed by headphones around November 20, and video games around December 4. Apparel and accessories will make up 21.5% of US holiday retail ecommerce sales share this year, while computer and consumer electronics will make up 18.2%, according to our forecast. Both stats are more or less in line with last year鈥檚 shares.

Last year, Fetch saw redemption of tech and gaming gift cards spike during the holiday season, as well as cash cards and big-box retail cards, according to Schroll. Consumers may use these to treat themselves or to get a little something for everyone on their list without breaking the bank.

Paramount+ has few streaming originals driving viewership; its most notable are the teen sitcom reboot 鈥渋Carly鈥� and an adaptation of the landmark video game series 鈥淗alo.鈥� Showtime, meanwhile, has shows like the Emmy-nominated 鈥淵ellowjackets,鈥� 鈥淏illions,鈥� and several other hit shows.

Liquid cooling: OnePlus showcased a concept phone with liquid cooling, which could mitigate slowed performance due to heat buildup in devices used by gamers. Larger cameras: Xiaomi presented a phone with a 1-inch sensor, approximating a level of picture quality once attainable only through DSLR cameras. Faster charging: Realme displayed a phone that could fully charge in 9.5 minutes.

Areas like VR fitness, immersive sports, concerts, and gaming events are compelling and open up various opportunities for brands to advertise on the platform.

Companies like Adobe have made strides to make AI commonplace in creative fields, and the technology is already used for many purposes in animation and video game development that could be applied to Disney films. Our take: Disney has made several dramatic changes and statements that show the company is reexamining its identity.

Besides, Netflix already has several costly, long-runway acquisitions in its portfolio thanks to its developing video game business. Our take: Netflix has shaken off the rough launch of its new subscription tier, but it鈥檚 still not the revenue generator the company is hoping for.

Our take: Some banking analysts are calling for AI to take off in the industry in 2023 as banks continuously seek to up their digital game, simplify tasks for employees, and provide a more personalized and user-friendly customer experience. Though AI-based solutions like chatbots powered by technology like ChatGPT will likely gain traction this year, the technology still has some wrinkles to iron out.

Video games (up 115%) and apparel/accessories (up 94%) also saw strong demand. In another unsurprising turn, online discounts hit record highs as consumers sought the best deals. The highest discount rate was on toys (34% versus 19% in 2021), followed by electronics (25% versus 8%), computers (20% versus 10%), and apparel (19% versus 13%).

US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games. Their ability to listen to music while doing something else plays a significant role. Music complements and accompanies people鈥檚 activities more than many other types of media. Who is listening?

The list of sunsetted publications is long but includes Mel Magazine, Tencent-owned gaming site Fanbyte, Astra Magazine, and Input. The winner: Digital publishing businesses have struggled to replace dwindling advertising revenues. But a small few have emerged from the post-Trump Bump unscathed, and are positioned to bounce back with even more of an advantage.

It has launched a GPU business in time to support the growth in cloud gaming and streaming. Nvidia has a 10% market share in the overall GPU market and 82% of all the GPU market share in the discrete graphics card market, per Entrepreneur. Our take: Intel has an opportunity to disrupt the GPU space by competing on price and performance.

Neither the census nor the CDC ask about gaming in the national surveys that track trends in other mental health issues or drug and alcohol use. Marcus Johnson (20:05):. That's all we've got time for for the first half.

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.

Gaming platforms like Roblox can offer experiences that connect brand fans with loyalty programs in more entertaining and community-oriented ways. To mark National Burrito Day in April 2022, Chipotle welcomed players to create virtual burritos to earn real ones.

鈥淔rom unboxing videos to watching YouTubers play video games, Alphas seek and enjoy self-directed control over their content. They love the excitement that these types of videos provide and imagine themselves in these situations.鈥�. The bottom line: Marketers who want to be on Gen Alpha鈥檚 radar need to remember three things.