蘑菇AV

The shoppable barrier: Many streaming services and connected TV platforms have debuted shoppable ads in 2024, but their nascence could make consumers hesitant to bite as streaming services are not typically seen as shopping channels. A similar challenge confronts social commerce: A recent Ipsos survey found that consumers report low trust in purchases made through social media.

But with 60% of time spent on social networks now dedicated to video, social platforms have also emerged as rivals to TV. Among Gen Z, social media is a form of TV. You can still find Gen Zers in front of the big living room screen, but they鈥檙e far more likely to be streaming YouTube than watching linear TV. And they鈥檙e probably scrolling TikTok鈥攐r even Instagram鈥攐n another screen as they do.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.

Create bite-sized videos for their most frequented social media platforms: YouTube leads for both Gen Zers and millennials, with Instagram and Facebook rounding their top three. Consider partnering with an influencer or building on social media trends to make content more relatable.

he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.

Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per 蘑菇AV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.

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The ads were delivered via Google Video Partners (GVP), which distributes video inventory to third-party sites that Google says meet quality requirements. Performance Max automatically opts advertisers into GVP. Another brand told Adweek that 5% of its ads handled by GVP went to MFA sites.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

Advertisers won鈥檛 have to quit third-party cookies cold turkey, but long-standing market dynamics around access to quality data aren鈥檛 going anywhere.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Advanced features go beyond current voice assistants, ranging from intelligent screenshot analysis and summarization to image creation and video editing. The next generation of devices includes the following:.

The pivot to streaming won鈥檛 include everyone: Millions of consumers will remain without streaming in coming years. Here鈥檚 how brands can reach them.

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they鈥檒l enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

The Trade Desk unveils a CTV operating system: The move thrusts the DSP provider into direct competition with leading CTV device manufacturers.

The AI-generated ads at times appear convincing but show some of the trademark limitations of current AI video generation tools. An uncanny gloss, diffuse lighting, rubbery facial features, frequent cuts, and a lack of spoken dialogue鈥攁ll hallmarks of AI鈥攁re evident throughout the spots.