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Walmart and Best Buy signed deals to bolster their retail media business. And digitally native brands Wayfair and Warby Parker invested big in physical retail. Here鈥檚 our Unofficial Most Interesting Retailers List for May 2024. 1. Walmart.

For example, Instacart is working with Peacock, Walmart has Paramount+, and Amazon of course has its own prime video service. The question is what will the streaming bundle look like?

And number one, Walmart, Ariel bring us home. Arielle Feger (10:20):. So Walmart kind of did a lot this month. They launched a new private label brand Better Good, which is targeted to younger consumers. It's also very plant-based, focused, healthier, better for you foods.

But Walmart and TikTok could each wind up taking real bites of its affiliate foothold, depending on how Walmart Creator and TikTok Shop take shape. Explore fitting affiliate together with other campaigns. The growth of performance PR offers an interesting template for how affiliate can be woven into other marketing projects. Consider porting it over to other corners of media spend.

Walmart Connect announced self-service inventory for its TV wall and for smaller advertisers in April. Lack of self-serve programmatic tools is US advertisers鈥� No. 3 challenge involved in using retail media networks (RMNs), according to a May 2023 study from The Trade Desk.

Amazon now accounts for 21.6% of search revenues due to its dominant position in product search, according to our forecast, but Walmart, TikTok, Snapchat, and Meta, among others, are all exploring chatbot-powered search. Chatbot platforms such as OpenAI and Anthropic could also add advertising in the future. New formats will shake up search advertising.

Significant partnerships, acquisitions (think Walmart-Vizio), and Amazon Prime Video鈥檚 introduction of ads are contributing to the rapid growth and integration of retail media within the CTV ecosystem. Why it matters: This move positions Albertsons as a significant player in the rapidly growing US CTV ad market, which we forecast to reach $28.75 billion this year (and $44.32 billion by 2028).

Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.

The big takeaway: Walmart has long been known for value鈥攂ut the company is also trying to make a name for itself as shoppers鈥� go-to choice for convenience. Walmart hopes that tactic will enable it to draw a larger share of consumers鈥� wallets as well as keep Amazon from dethroning it as the US鈥� top retailer.

For example, fast-rising ecommerce player Temu reportedly outspent Walmart on Google Shopping ads in Q2 2023. And advances in social search and generative AI tools will enhance search ad performance and keep the retail dollars flowing. Retailers are behind on video spending compared to other industries. Among industries, retail spends the smallest share of display budgets on video.

Amazon鈥檚 pricing and returns policies draw complaints from sellers: Merchants flag lost revenues, higher fees, and inadequate seller support as reasons for their discontent.

What it means: Over the past year, retailers like Amazon and Walmart have upgraded their logistics networks to ensure quicker deliveries. However, that鈥檚 not the most important thing to consumers. Amazon set the standard for free delivery, but it鈥檚 hard for smaller brands to keep up.

Walmart is expanding its own drone delivery pilot, setting the precedent for Starbucks. But hot coffee complicates drone deliveries. 鈥淚 am a drone delivery skeptic,鈥� said Verna, 鈥淚 also think that if there were going to be drone delivery, coffee is not where I would invest.鈥�. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter.

Retail media includes digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through

Zoom out: Companies ranging from Walmart to Home Depot have noted that consumers are being more discerning about where and what they buy鈥攂ehaviors that are likely to remain in place for the better part of 2024.

This comes on the heels of Walmart Connect expanding access to non-endemic brands in April. Why it matters: Worldwide retail media spending is expected to rise 13.7% year over year to $153.3 billion in 2024, according to a new WARC forecast. In part due to definition differences, our own forecast has it at $137.31 billion.

For example, when popular YouTuber MrBeast launched his snacking brand Feastables in 2022, products were available both D2C and through Walmart.

Amazon and Walmart-owned Flipkart dominate online sales and are evenly matched, but new entrant Reliance Retail is making things interesting. Key Question: How quickly will retail and ecommerce sales grow in India over the next five years?

The same could be said of Walmart, which has a 6.8% share of US retail media ad spend, and Target, which has a 3.2% share. The remaining RMNs are focused on standardization in order to secure retail media ad dollars that aren鈥檛 going to Amazon. 2. Competing with Amazon.

I don't think many stores could actually handle something like this, a Walmart, Target. So I think it's huge for them. I think it's a great tactic for marketing to kids and to families. And my last thought was, I'm so excited about that Harry Potter series that's coming out in 2026, I believe. So I'm wondering who Warner Brothers Discovery will partner with then. Marcus Johnson:. Interesting.