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People鈥檚 Bank of China. PYMNTS.com. Ripple.

罢颈办罢辞办鈥檚 ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.

After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.

It continued its US expansion by shipping more apparel and home goods items to US warehouses from China to speed up delivery times, partnered with fellow fast-fashion brand Forever 21 on a co-branded clothing line and a physical pop-up store, and filed for an IPO.

Tariff threats are also creating ripple effects around the world: They contributed to Canadian Prime Minister Justin Trudeau鈥檚 resignation and increased the likelihood that Chinese policymakers will allow the yuan to weaken. Our take: The impacts of Trump鈥檚 tariffs are already being felt鈥攅ven before their shape and structure are known.

Once again, China pulled the region up, as it was the No. 1 country globally. Traditional media adoption trailed across the board. The region ranked last in watching TV (72.2%), listening to the radio (42.5%), and reading newspapers (36.1%). Device Ownership. East Asia and Oceania ranked No. 1 globally for smart wristband ownership, at 18.1%. China and Taiwan led, with ownership rates above 20%.

So looking to China, Alibaba, Taobao, big e-commerce platform, they have a pretty good model they introduced a few years ago with the pandemic. They really had to make sure that seniors could use mobile apps for e-commerce as well. They added features like voice shopping and simplified navigation and more support features.

Over the past few years, Walmart has opened its marketplace to international merchants from China, Canada, Japan, and the UK, according to our US Retail Ecommerce Marketplaces Forecast 2023 report. Now, the marketplace offers around 400 million SKUs from marketplace sellers, up from 75 million pre-pandemic, per our report.

Apple committed to launching Apple Intelligence in Chinese, French, Japanese, and Spanish in 2025, but China and the EU will not get AI features, due to pending regulatory approvals. Lack of AI features in China could become a problem for growth in that region, especially since Apple fell out of the list of top five smartphone vendors in China in Q2, per Canalys.

On today鈥檚 podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine 罢颈办罢辞办鈥檚 ecommerce plans around the world, looking at what鈥檚 driven success in some markets and held it back in others.

The big takeaway: As TikTok prepares a large-scale ecommerce push in North America, it is competing with Temu, Shein, as well as Amazon. That鈥檚 forcing it to look for ways to stand out in an environment where Temu also offers a full-custody model and Shein is waiving commissions on a selective basis. However, in the push to grow its merchant base, it may be entering a race to the bottom.

The platform launched an in-app checkout feature in the US in February and has been quietly testing an affiliate program for US creators to boost adoption of its TikTok Shop program. Another platform going all in on social commerce is Pinterest. In February, CEO Bill Ready said the company plans to embed shopping into every aspect of the core platform experience.

Amazon鈥檚 scale makes customer acquisition a lot easier, especially as difficulties in China drive companies, including Est茅e Lauder, to search for growth opportunities closer to home. Roughly 100 million unique beauty shoppers visit Amazon鈥檚 site per month, according to Melis del Rey, the company鈥檚 general manager of US stores, beauty, baby, and beauty technology.

The big picture: Fast-food chains are facing a host of global challenges, including plunging sales in the Middle East as well as weak demand from consumers in China, the US, and other markets.

Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.

On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.

But social shopping is not ending. 鈥淪ocial commerce in 2023 will be defined more by a return to basics,鈥� rather than experimentation, Enberg noted. What are those basics? Ads, ads, and more (creative) ads. The No. 2 biggest reason for US social media buyers to purchase is in response to seeing an ad, according to our data. 鈥淎ds will be the primary driver of social shopping and sales,鈥� said Enberg.

Well, [inaudible 00:11:41] has an international section yet still a lot of consumers in your city, New York City, are either going to Chinatown to shop or going to H Mart to shop. So even those international sections maybe don't cut it compared to going somewhere. [inaudible 00:11:56]. Suzy Davidkhanian (11:55):. Well, they're so small. Sara Lebow (11:56):. Yeah. Suzy Davidkhanian (11:56):.

Automakers slash jobs as EV struggles mount: Ford, GM, and Stellantis face competition from Chinese rivals and slow EV demand, driving steep layoffs and threatening their bottom lines.