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Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

Recent analysis of client campaigns shows about 25% overlap between linear and AVOD buys, which is actually pretty good. However, as AVOD budgets rise, the problem will intensify. Pitfall #4: Duplicating your AVOD buys. Some may wonder: By buying multiple AVOD options, aren鈥檛 advertisers walking into another duplication trap? How to avoid it: The solution is to buy AVOD broadly.

Healthcare and pharma, conversely, has an older client base that spends more time than average viewing larger, nonmobile digital screens. Behind the Numbers.

More than half (53%) of US consumers distrust products sold through social media, per Aibuy鈥檚 2023 Social Media Shopping Report鈥攁 particular problem for TikTok Shop, which struggled to contain a rash of counterfeit goods in the early months of its US launch.

So 275 million monthly actives is not a small number by any means, but it says very little about engagement and executives didn't either on the earnings call except to say that it was "good".

The good news is that video is better for storytelling and capturing attention, which expands creative opportunities for advertisers. More like this:. TikTok sets a new default screen-time limit for teen users. Why TikTok is being banned on government phones by everyone from the US to the EU and Canada. Gen Z is the social video generation, and TikTok is its platform.

鈥淩obust holiday spend鈥� boosted overall growth, Amex CEO Steve Squeri said鈥攁cross both goods and services (G&S) and T&E. We forecast that total US holiday retail sales grew 4.3% YoY. International business is Amex鈥檚 fastest-growing segment, per Squeri, growing 15% YoY during the quarter. In Q4, Amex reached an average of 80% coverage across its top 12 international countries.

Providing localized messaging is a good way to strengthen out-of-home advertising. In-store retail media ads that show local sports teams or are relevant to current weather can show a brand鈥檚 relevance to specific consumers. Use this chart: Marketers can use this chart to make the case for local advertising investments or push for event/team sponsorships.

This would be a good time for FIs to launch highly targeted digital products for Gen Zers and win a larger share of new customers.

Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.

鈥淎 good creator ad looks like a good TikTok video,鈥� said Rachael Ryan, global research and insights lead at TikTok. The best creator ads will do all of the following, according to Ryan:. Highlight the product. Use music or a TikTok sound. Feature branding and logos subtly to drive brand awareness. Include a call to action to make sure viewers know what they鈥檙e being asked to do. 2.

Ad-supported PCs aren鈥檛 a good fit for the educational market or for corporate users. Given that Chromebook sales are cratering, it may not be a good market for Microsoft to expand into now. 鈥嬧�婽rendspotting: Microsoft isn鈥檛 the only company considering advertising to expand revenues. Apple has started showing more ads in the App Store.

Temu plans to open its platform to European sellers, Alibaba鈥檚 new platform Miravia is selling international brands alongside local Spanish goods, and Shein is teaming up with global brands for its marketplace. Temu is outpacing its rivals with 鈥榮hoppertainment鈥�. Temu has experienced phenomenal growth in its first year.

Steep and widespread discounts propelled online sales up 14.6% YoY on Black Friday alone, per Mastercard SpendingPulse. As a result, nonstore sales鈥攚hich includes ecommerce鈥攇rew 1.8% MoM and 9.8% YoY in November. Consumers are pulling spending forward to avoid tariffs.

In short, competition has been good for streaming CPMs, lowering the cost of entry and allowing more advertisers to tap into streaming services鈥� large, walled gardens of audience data. But there鈥檚 more: For Amazon, $30 CPMs is about more than just undercutting the competition.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.

Dockworkers at East and Gulf Coast ports began striking this week, potentially causing significant delays and price hikes for imported and exported goods. AI tools can help companies smoothly calculate shipping and supply-chain impacts in cases like this without time-consuming manual analysis and research across potentially siloed internal databases.

The campaign follows 2023鈥檚 鈥淕辞辞诲 Leads the Way鈥� campaign, which helped the brand claim a large share of 2023 travel spending during a busy year, per Ad Age. The travel game: Travel ad spend growth is cooling slightly this year after two post-pandemic years of explosive travel spending that had airlines racing for brand recognition.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

President Donald Trump鈥檚 executive orders on new tariffs against China, Canada, and Mexico eliminate the 鈥渄e minimis鈥� exemption, which had allowed tariff-free shipments of goods valued under $800 per recipient per day. This will create major headwinds for Shein, Temu, and other retailers shipping directly from China, even as they work to diversify their supply chains.

A little over a week ago, another report surfaced that Trump was reportedly scaling back his plans to implement across-the-board tariffs on all goods imported into the US. But a few days later a different report suggested he was considering taking the dramatic step of declaring a national economic emergency so he can implement universal tariffs on allies and adversaries.

As Kenvue moves down the funnel, it leverages Roundel data to target people they know are good candidates for conversion. 鈥淚t鈥檚 still performance, but it鈥檚 using performance tactics in a slightly different place,鈥� said Tarnowski. Better together: The power of this partnership between Kenvue, Roundel, and Pinterest can be illustrated through its 鈥渕ake your own first aid kit鈥� program.

Yeah, good point. Yep. Victoria Guida (18:54):. Yeah, no, I mean the economy is not fixed, right? It can grow or shrink. Rob Rubin (19:01):. So I don't think we came to a really, a good sharp... I think we have a lot of good reasons why tariffs are going to have an impact on the industry overall.