蘑菇AV

Compared with its closest European neighbors, adults in the UK are less engaged with media overall鈥�10:09 this year, behind 10:14 in Germany and further behind 10:55 in France. Its North American counterparts are even further ahead鈥�11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK.

PayPal Everywhere will expand to select European markets in 2025. Our take: The results of PayPal鈥檚 transition year are taking longer to be seen than some may like. Despite the slower speed, the payments giant鈥檚 efforts should set up the company for stronger growth in 2025 and beyond.

Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth. Amazon鈥檚 recent slowdown in ecommerce growth can be attributed largely to soft demand in one of its most critical categories鈥攃omputer and consumer electronics. Computer and consumer electronics is vital to the health of Amazon鈥檚 ecommerce business.

Well, currently, "Shoppers browse on social commerce sites but shy away from purchasing," writes Zachary Russell of Chain Store Age. He points to a new survey from e-commerce software as a service company AfterShip and Ipsos showing that three in four folks browse social commerce platforms for products, but go on to buy through a retailer's website.

And almost half of Gen Z shoppers (48%) said they planned to use BNPL over the holidays. Why it could work: By 2026, almost 40% of US internet users will use BNPL, per Insider Intelligence forecasts鈥攁 surge in popularity echoed worldwide.

At the same time, companies have to make sure their security measures don鈥檛 add too much friction to the ecommerce experience. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The news: The UK鈥檚 Financial Conduct Authority (FCA) warned buy now, pay later (BNPL) firms over 鈥渕isleading adverts鈥� that breach rules and could encourage shoppers to take on unmanageable debt. The watchdog outlined concerns to BNPL providers and said it would use 鈥渃riminal and regulatory鈥� powers to enforce rules.

US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.

However, needing to involve debt charities highlights BNPL鈥檚 major flaw: It can potentially exacerbate 蝉丑辞辫辫别谤蝉鈥� financial woes by normalizing unsustainable borrowing. And supporting struggling users won鈥檛 eradicate this problem. Keep reading: Find out more about the challenges BNPL firms face in our Era of Uncertainty: Buy Now, Pay Later report.

Ecommerce, which we forecast to grow 9.5% YoY, is expected to drive about $1 out of every $5 spent during the holidays. 鈥淥nline media can drive offline and vice versa. So for a successful Q4 as a marketer, that means having a very deep understanding of your customer, and why and where they buy your product,鈥� said David Gill, vice president of consumer insights at Rakuten Advertising.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

Alipay has expanded its merchant acceptance internationally through partners like Adyen, which made Alipay+ accepted at its point-of-sale (POS) terminals in the US and Europe.

European Broadcasting Union (EBU). FIFA. France 24. Haaretz. Institute for Advanced Studies (IHS). International Olympic Committee (IOC). Ipsos. Malm枚 stad. Municipality of Tel Aviv-Yafo. NatWest. Nielsen. Stockholms stad. The Telegraph. TikTok. Union of European Football Associations (UEFA). Wien Holding. Wonderful Copenhagen. YouGov.

Retail media platforms like Amazon offer many of the same benefits that social platforms do, including a large and engaged audience, targeted advertising, and ecommerce integrations. A burgeoning list of companies are throwing their hats in the ring in the US, Europe, and Latin America; the threat of retail media to the social platforms鈥� future ad revenue growth cannot be ignored.

Facebook鈥檚 live shopping feature will shut down on October 1, as Meta focuses on Reels. The announcement followed news reports that TikTok was abandoning its plans to expand its live commerce feature, TikTok Shop, to the US.