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Q4 is the timing of its largest annual marketing project, Spotify Wrapped, which carefully catalogs a listener鈥檚 user habits in a shareable deck that鈥檚 been mimicked not just by audio competitors, but streaming services, gaming platforms, and more.

It鈥檚 why there's concern about Netflix launching ads, about Google serving pages full of promoted results, and about ads coming to free-to-play video games. But aside from consumers, Apple has developers and brands to contend with. For one of Apple鈥檚 first ad ventures to immediately end up this way doesn鈥檛 speak highly of brand safety on its platforms.

And retail isn鈥檛 the only industry experiencing an uptick in union activity: Organizing initiatives have reached Big Tech firms, video game companies, and publishers like The New York Times. A majority (59%) of US workers said they would support an increase in unionization at their workplace, per a May survey by CNBC and Momentive.

In November, a programmer filed a lawsuit against Microsoft, OpenAI and GitHub, alleging that the companies trained the generative AI system Copilot on licensed open-source code scraped from the internet with no credit given to the authors. 2023 predictions: Expect a tsunami of AI-generated content to flood the internet in 2023, as companies, including those within the gaming industry, get bolder about

Apple's mixed reality ecosystem could focus on gaming, fitness, and streaming. Yesterday鈥檚 Chart of the Day: Spending over the top.

But for brands selling to younger audiences or a particular community like gaming or crafting, Reddit and Discord are far more effective because the forums focus on specific communities and self-moderate to ensure posts remain relevant. 鈥淏eing more specific about our people helps us choose the best platform to leverage,鈥� said Collins. 3.

Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said. That also made OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers.

The company plans to use .Swoosh to sell virtual sneakers and other goods and allow users to collect and show off in digital games and immersive experiences. Apple is reportedly hiring engineers to work on the development of a 3D mixed-reality world similar to the metaverse, according to Bloomberg.

Partnerships with gaming platforms give luxury brands access to large and engaged young user bases. Gucci, Ralph Lauren, and Givenchy have set up permanent spaces on Roblox, for example. Balenciaga and Louis Vuitton have launched collections of digital apparel for avatars, which correspond with real-world versions, in collaboration with Fortnite and League of Legends, respectively.

A slew of startups are getting VC funding: Scenario landed $6 million for a generative AI gaming asset creator that can avoid copyright violations. Then there鈥檚 Irish startup Engage XR, which is powering its interactive virtual employee Athena with ChatGPT and DALL-E. The case for caution: Google has crucial strategic decisions to make.

Even something like digital gaming comes in a distant second. So. Rob Rubin (06:20):. How would you get a young person to be interested in watching something about financial literacy on YouTube? Maria Elm (06:27):.

Top favorites included board games (purchased by 65%), arts, crafts, and building sets (61%), collectibles (53%), and video games (52%). You don鈥檛 have to look far to see how adults are influencing the toy industry. Lego leans in: The percentage of Lego鈥檚 sales from adults has increased fourfold over less than 10 years, according to Tormod Askildsen, Lego Group鈥檚 head of adult fan of Lego engagement.

Gen Z and Gen Alpha are learning what it means to earn and spend money through gaming and watching creators, according to Catherine D. Henry, senior vice president of Web3 and metaverse strategy at Media.Monks. Brands can use those channels to familiarize younger audiences with their products and make loyalty more likely. Creator-owned businesses are taking off.

鈥淔rom unboxing videos to watching YouTubers play video games, Alphas seek and enjoy self-directed control over their content. They love the excitement that these types of videos provide and imagine themselves in these situations.鈥�. 5. Retail media鈥檚 success depends on both networks and advertisers. Retail media ad spend shows no signs of slowing down, growing 22.5% next year to reach $55.31 billion.

Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Its pending Activision Blizzard acquisition and leading in-store technology promise to push its gaming and retail media ambitions even further. Ecommerce giants power the retail media boom.

Its latest partnership with DreamWorks brings to life the 鈥淭rolls Band Together鈥� movie release with video games, karaoke, and jungle gyms in Camp鈥檚 flagship New York City location. By investing in the in-store experience and integrating elements of entertainment, retailers can differentiate themselves from Amazon, build the brand, and open new income streams.

Amazon Live hosts daily livestreams from brands and creators across categories including beauty, fashion, gaming, fitness, and electronics. Live commerce platform TalkShopLive enables brands, creators, and retailers like Walmart and Best Buy to go live anywhere and sell products during and after their shows.

Netflix will have to convince investors that potential revenue losses are worth it to onboard millions of new subscribers, which could sweeten the appeal of advertising with Netflix and prime users for new product releases like its ongoing gaming developments.

Gaming trading clampdown. The FCA surveyed 3,000 app users as part of a review into firms鈥� use of "game design" features. The research found:. App features may blur the lines between online investing and 鈥済ambling-like behaviors.鈥�. Gamification techniques that use positive reinforcement were implemented, including celebratory messages for making a trade and the use of points, badges, and rewards.

Gamifying loyalty could help brands deepen their engagement with younger consumers. 39% of Gen Z adults cite video games as one of their daily media activities, according to May 2023 data from Morning Consult. Gen Z teen favorite e.l.f.

I think at the moment, probably the best use case is gaming still. I know it's trying to be a computer. I'm not 100% convinced about that yet. Gaming, and because I'm not a massive gamer, the one app on my phone, which is a game, is a chess game. So I'm going to say it would be quite fun to play my chess game-. Marcus Johnson:. Wizard's Chess. Carina Perkins:. ... in the Apple Vision Pro.

鈥淚 think retailers need to find different ways from a marketing perspective of how [to] get customers to come back and feel like they鈥檙e gaming the system and getting a good deal,鈥� Davidkhanian said. One of the best ways to drive loyalty is with a membership program, Davidkhanian said. But focus on free and not paid because consumers are looking for areas to cut, Verna added.

HSBC bought and will develop a plot of virtual land 鈥渢o engage and connect with sports, esports, and gaming enthusiasts,鈥� per the March 2022 press release. But retail banks will need to understand customers based on their new and unique behaviors in virtual worlds.