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TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

Though they each account for just 4% of the pie, the Middle East and Africa and Latin America are the fastest-growing digital revenue markets. 5G adoption in these regions will lead to more streaming and mobile gamers鈥攁nd more resulting revenues. 5. Get ready for a 鈥渂anner year鈥�. A combination of AI and virtual reality (VR) innovations have improved gaming technology significantly.

TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify鈥檚 value is declining and ByteDance is on the rise.

He is on our retail and e-commerce desk. Senior analyst coming to us from New York City as well. What's going on, Blake? Blake Droesch:. Hey, Marcus. How's it going? Marcus Johnson:. Hey, fella. Very good, sir. Very good. Okay, what do we have in store for you folks? Well, we have our story of the week. We'll talk about SearchGPT. We move to a game. We end with some random trivia.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

In Threads鈥� first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

I have an ICSC and big village study in front of me that shows that the environment, climate change and sustainability is the number two value that Gen Z wants from brands and companies where they shop. 47% of them want that and it's behind only mental health support. Suzy Davidkhanian:. And it's not just Gen Z, it's everybody and it's across all the products.

We outlined the five possible growth areas for TikTok in August, which predicted its entry into ecommerce, streaming music, gaming, online learning, and search. Little did we know that TikTok鈥檚 expansion plans in all these areas were already well underway. TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

So Paola, you just put together some research on digital habits by generation, looking at where and how they are spending their digital time shopping, using social media, watching video, et cetera. So, we're going to go through each of them. Let's start with the youngest cohort, Gen Z. So roughly... Although Jenny, you did send this to me before the recording. I didn't look. 12 to 26?

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.