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For Q4 2022 to Q4 2023, YouTube鈥檚 costs per thousand (CPMs) ranged from $13.03 to $15.34鈥攁 swing of $2.31, according to our forecast.

Generative AI gains momentum across multiple industries: Generative AI, including ChatGPT, has led to a boom as companies and startups alike race to integrate it into their products and businesses find new applications.

Doctors use entertainment as education: Video games keep physicians鈥� skills sharp long past medical school.

Will the promise of same-day delivery鈥攐ften accompanied by additional fees鈥攂e enough to woo consumers away from the ecommerce giant?

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

The deal would broaden CVS鈥� physician network and help it establish home care services.

Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics鈥� report, which analyzed credit card transaction data to learn more about TikTok Shop users.

The large sums that flowed out of Binance this week caused some in the community to question whether its collapse would end crypto altogether.

Can鈥檛 afford a picnic: Microsoft cut contractors, laid off an entire division, and tightened its expense belt. Between gloomy cloud forecasts and regulations, things could get tougher for Big Tech.

Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.

National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.

If the deal is terminated, one of the largest retail portfolios could turn into an industry-leading digital innovation opportunity.

GM can鈥檛 afford workers and EVs: It鈥檚 offering the bulk of its US salaried employees voluntary severance. We can expect inflation, high interest rates, and automation to weigh on industry jobs.

Potential UPS strike hastens last-mile diversification: Rival FedEx, as well as local carriers and retailers鈥� logistics services, are reaping the rewards as companies try to minimize disruption.

Programmatic display ad spending is growing despite challenging economic conditions. Where it鈥檚 growing, and how fast, depends on how much data advertisers can access.

Advertisers aren鈥檛 prepared for cookie deprecation. But 鈥渟taying the course is not really a great option,鈥� our analyst Paul Verna said during a recent 鈥淎dvertising Trends to Watch for 2024鈥� webinar.

Google isn鈥檛 looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.

The Fed鈥檚 supervision chief laid out his vision for stricter capital requirements and stress tests. Here鈥檚 what it means for banks already on edge.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.

Activision Blizzard one of many deals in geopolitical crosshairs: China is leveraging its antitrust review process to strike back over sanctions. Economic fallout for US companies could hinder tech innovation.

TikTok鈥檚 recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.

President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.

Google Cloud and Epic restart partnership: We examine if it鈥檚 enough to move Google up the healthcare cloud rankings.