蘑菇AV

Total video time is falling as traditional TV loses its luster. Video still accounts for a lot of time spent, but it鈥檚 falling. A massive peak in 2020 saw total video time account for 5:12 (45.4% of all media time), up by 32 minutes from 2019. However, this artificial peak quickly returned to pre-pandemic levels; by 2023, total video time had dropped to a minute less than it was in 2019.

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

By comparison, CPMs on subscription streaming services like Hulu and Netflix range between $25 to $47, according to our KPI forecast. Our take: CNN Originals and Roku Sports Channel are the latest entrants into a TV segment that is gaining prominence with both consumers and advertisers.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

Up to $15 per month toward a streaming service for up to two years if customers open their first Berkshire One checking account and direct deposit $2,000 or more into it. The reception: Internally, the bank reports a fourfold increase in customer engagement compared to US digital-only banks, based on per-client deposits and product subscriptions.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

Most video streaming services, such as Hulu and Netflix, are very difficult to watch on the mobile web. As ad-supported OTT continues to grow, this will contribute to the rapid increase in mobile video advertising. Social platforms also continue to push video advertising. Social platforms will sell $43.03 billion in native video ads in 2024, with virtually all of it on mobile.

Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend. Related 蘑菇AV reports:. US Sports Streaming 2024 (Subscription required). US Ad Spending by Industry 2024(Subscription required).

Several other streaming services like Prime Video have rolled out similar features. Now, Netflix offers an official way to share scenes that directs viewers back to its platform. Moments provides a unique way for Netflix content to go viral organically, attracting new viewers and amplifying conversations around trending shows and films.

They are also more likely to leverage video marketing and influencer marketing, both of which rely heavily on social media for distribution and engagement. Younger marketers are taking advantage of the broad audience reach and high engagement levels social media platforms offer through paid solutions, achieving better outcomes for their social campaigns.

We expect video will continue to be the primary driver of engagement on Instagram this year. The past year also saw Instagram Reels grow up and out of TikTok鈥檚 shadow. While there are still plenty of repurposed TikTok videos and trends on Instagram, it has become a video powerhouse in its own right.

Fresh tools: Last week, YouTube added content summaries powered by generative AI (genAI), which provide a brief overview of a video in the search results. The English-language video summaries don鈥檛 replace content creators鈥� own video descriptions.

With TikTok鈥檚 pivotal role in short-form video and popularity among younger demographics, brands are unlikely to cut ad spending on the platform unless forced to. State of play: The short-form video market is largely concentrated among TikTok, Instagram Reels, and YouTube Shorts, leaving limited alternatives for advertisers if TikTok were to exit.

Digital wallets鈥� transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

X-Ray Recaps shows Amazon attempting to lean on AI to address those user experience complaints, at least in some capacity; the company has also brought AI to Prime Video to detect audio and video issues.

The 2023 Hollywood strikes prompted Netflix to prioritize unscripted content in 2024 (rival Max also brought unscripted content to its streaming service following the Warner Bros. Discovery merger). Our take: Netflix鈥檚 hefty spending on 鈥淪tranger Things鈥� and other costly originals helped it establish a reputation as a streaming service with high-quality content.