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We talk about e-commerce a lot on this podcast and in general, which makes sense. E-Commerce is making up an increasing share of retail sales at 16% this year and 20% by the end of 2028 according to our forecast. But that still leaves at least 80% of sales, US sales specifically taking place in stores, which might be why we're seeing so many stores launch new formats.

A current beauty trend on TikTok called 鈥渂one smashing鈥� shows young people hitting themselves in the face with heavy, blunt objects to achieve a more chiseled look鈥攚hich can cause irreversible injuries. Prediction. Pressure will grow on social media companies to remove false or misleading health information.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Health and beauty is Amazon's fastest growing e-commerce category in the US but it still has room to grow penetration. So this year, health and beauty is projected to have 24% growth according to our forecast and health and beauty e-commerce penetration is at 32% for Amazon.

Both TikTok and Instagram have tried to monetize their livestream offerings through features like creator tipping and live shopping. TikTok has had more luck, while Instagram shut down its live shopping feature in the US last year. Still, Gen Z seems more receptive to livestream shopping than other generations.

Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.

The trend: A slew of retailers and brands are releasing Pride-themed apparel, beauty, and accessories this year. Abercrombie & Fitch鈥檚 Made With Pride collection features 30 new gender-inclusive garments designed for summer festival and event outfitting.

Well, currently, "Shoppers browse on social commerce sites but shy away from purchasing," writes Zachary Russell of Chain Store Age. He points to a new survey from e-commerce software as a service company AfterShip and Ipsos showing that three in four folks browse social commerce platforms for products, but go on to buy through a retailer's website.

The French retail ecommerce market is much less mature than the UK鈥檚, but there鈥檚 more enthusiasm for online sales than in Germany. Digital advertising in the sector is largely driven by ecommerce. As a result, France鈥檚 retail ad spending growth will benefit. Travel鈥檚 turnaround will see it rise up the rankings. The sector鈥檚 digital ad spending will grow by double digits throughout our forecast.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Our Christmica gift shopping as we call it in my mix household. So as I was shelling out dollars upon dollars, it occurred to me or I decided to ask ChatGPT the question of who in the world or where in the world do they spend the most on Christmas gifts? I did ask for Christmas.

Automotive, electronics, hardware and home improvement, health and beauty, mass merchant, and office supplies were all just below 40%. Why this matters: Addressability in digital advertising is likely to decline in the near future with the end of third-party cookies and major regulatory crackdowns on data gathering and targeting practices.

I can't tell if this is a good or bad thing about Amazon's business, and it's probably both, but the fact that it's advertising business is right now so incredibly tied to e-commerce sales means that when e-commerce sales are growing, retail media dollars are going to go up for them.