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Pix is already the second-most-accepted ecommerce payment method in Brazil, according to Gmattos. Seventy-eight percent of sellers accept Pix. The bigger picture: Brazil joins 17 other countries that have piloted CBDCs, along with 11 that have launched digital currencies and 32 with CBDCs in development, per the Atlantic Council. But Brazil鈥檚 ambitious plans for its CBDC has a few hurdles to overcome.

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Insider Intelligence spoke with Megan Brophy, Vice President of Marketing and Brand Strategy at Abercrombie & Fitch, about the brand鈥檚 work on TikTok and the prevalence of livestream shopping in the US market.

Will TikTok鈥檚 China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.

Its popularity is huge for ecommerce, specifically in Brazil, where the platform will launch TikTok Shop this year, noted our analyst Matteo Ceurvels. And TikTok鈥檚 Latin America growth mirrors global trends. The platform will grow by 11.6% worldwide this year, per our forecast. 5. TikTok takes No. 3 in Canada.

TikTok鈥檚 rapid ascent in social commerce is drawing comparisons to Amazon鈥檚 flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here鈥檚 what鈥檚 working, what isn鈥檛, and what has yet to be seen.

The opportunity: BNPL represented 3% of ecommerce payment value in 2021, or C$3.02 billion ($2.32 billion). As of 2022, 3% of Canada consumers had used BNPL in the past 30 days. That鈥檚 less than one-third of US users and one-sixth of UK users. The shift: The entry of global BNPL giants will triple payment value to C$9.05 billion ($6.95 billion) by 2025.

The footwear win comes even with a 23% sales drop in China. What can we learn from footwear鈥檚 success? 1. Fill a consumer need. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace. While people may hesitate to purchase new gadgets or even clothes, shoes are a necessity.

Gen Z will let bots do their shopping. AI shopping agents will gain traction among younger demographics through initial deployment in ecommerce platforms, digital assistants, and browser extensions. AI agents will exacerbate genAI鈥檚 risks.

So the first one is the return of e-commerce advertisers, especially from China. So these are companies based in China that are trying to reach people outside of China with their advertising. So those were called out as being a very strong category for Meta. So that's the first reason.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

Our take: Nike is in considerable need of a reset, but progress will take time鈥攑articularly given the difficult consumer environment in China, in addition to weakness in the US.

TikTok鈥檚 social commerce push: Gen Z鈥檚 favorite platform has started testing TikTok Shop with select US merchants. The company鈥檚 latest moves point to a focus on commerce, which will offset a lowered ad revenue outlook. US ecommerce livestreaming and owned fulfillment centers are on the horizon鈥攂uilding on the #TikTokMadeMeBuyIt phenomenon (30 billion views and counting) to entice young shoppers.

It could also help Temu win over users who are wary of buying from Chinese sellers, though it鈥檚 unlikely Temu will be able to attract established brands, according to Marketplace Pulse. Temu, which faces competition from marketplaces already open to US sellers鈥攍ike TikTok Shop, Amazon, and Shein鈥攈as already clashed with other platforms over sellers.

Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn鈥檛 seem to be a part of Shein鈥檚 plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

Mobile wallets are the fastest-growing payment method for ecommerce and point-of-sale transactions worldwide, per March 2024 data from Worldpay. Mobile wallets make it easy for consumers to purchase items at events, where carrying physical cards may be inconvenient. They also reduce friction by removing the need to enter pins or sign a receipt.

Video Shopping Ads are available in Canada, requiring retailers to establish a catalog within TikTok鈥檚 business dashboard (rather than using a TikTok Shop account, a feature available only in the US, UK, and six countries in Asia, or via Douyin in China.). Influencers are driving the commerce engine. Engagement rates on TikTok vastly outperform the competition.

While the firm continues to innovate and expand its business in China, it鈥檚 also prioritized growing outside of the Chinese market through Alipay+.