蘑菇AV

As user growth tails off across numerous other digital activities, podcast listenership still has headroom for substantial increases. In an era when digital video viewership, social media usage, and over-the-top subscriptions are at a near saturation point in much of the world, podcast listener growth is still looking pretty good in most markets.

Very good. Very on brand, very interesting but you ran long, so I was going to give you five, I've taken one away. Four points for Paul in round two. Very good indeed. Can't believe if we've not had that one yet actually. That's a really clever one. Paul Verna:. I don't know. Marcus Johnson:. Blake, what have you got for us? Blake Droesch:.

The Biden administration wants to quickly advance plans to abolish the import tariff loophole for goods shipped directly to consumers from China, which helps keep prices low, while President-elect Trump has proposed massively higher tariffs on Chinese goods.

鈥淚 think soon we鈥檙e going to start getting away from delineating between linear and digital TV because the lines are blurring,鈥� said Verna. Positive: Retail media is 鈥渙n a rocket ship鈥�. That鈥檚 according to Verna, who said 鈥渞etailers鈥� digital platforms and a lot of their off-platform advertising are very robust right now and that, I think, will remain the case.

Beyond tests brick-and-mortar retail with The Container Store partnership: The retailer will invest $40 million in the struggling home goods retailer to bring Bed Bath & Beyond products back to stores, and expand The Container Store鈥檚 reach.

That growth stems from rising quality of private-label goods; 80% of shoppers say store brands are 鈥渏ust as good or better than鈥� name brands, per an Ipsos survey. Our take: Trader Joe鈥檚 understands that its strong value proposition and unique product mix make it a staple in many shoppers鈥� routines. But the biggest determinant of where consumers buy their groceries is their proximity to a store.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here鈥檚 what brands and retailers worldwide can learn from the digitization of UK stores.

But this is a good time for marketers to re-evaluate their influencer marketing strategies to ensure that they are partnering with the right creators and not overloading audiences with sponsored content. Marketers should ideally look for creators who have expressed previous interest in the brand, such as through organic product reviews.

Almost half of adults worldwide (49%) have cut back on nonessential purchases over the last three months due to increasing prices for goods and services, per October data from Boston Consulting Group.

But, of course, the younger generations, they prefer these digital services or even a short video apps as well for the recaps or highlights. Bill Fisher (13:13):. Yeah.

Consumers鈥� relative acceptance of ads on shopping sites is good news for retail media search and display ads on retailer websites. While consumers being receptive to ads on news and entertainment sites is good news for advertisers, it may be more difficult to convert on these sites, as consumers usually aren鈥檛 browsing with the intention to shop. Use this chart:. Evaluate where to place ads.

That has a ripple effect on marketers, as consumers may spend less on other goods and services. But it could also open the door to new brand-influencer collaborations, such as more places to serve ads or affiliate links, or co-branded product launches. Creators are not a monolith.

Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.

Virtual versions of branded goods might make sense for a few retailers, but they鈥檙e still super early and won鈥檛 generate serious revenues. Spending on virtual goods in nongaming apps will total $4.87 billion in the US in 2022, according to eMarketer estimates, and will increase gradually over the next few years. Some companies, such as Nike, have succeeded in profiting from virtual goods.

We did online there." I know this is all very traditional measurement. I'm not saying anything that a good marketer can't do. But by doing that, we were able to answer the various impact of these different channels and how much money we should put into each one, how much weight we should put in each one. (11:51):.

鈥淛ust because situations are gonna get tough economically, [that] doesn鈥檛 mean consumers aren鈥檛 gonna shop 辞苍濒颈苍别,鈥� he noted. And when consumers look for affordable goods, 鈥淎mazon is the place.鈥�. Walmart鈥檚 grocery smarts: 鈥淭his is really a time where Walmart can show basically how resilient it can be based on how diverse and generally applicable [its] business model is to any consumer,鈥� said Droesch.

That鈥檚 according to an online survey of 3,338 US consumers that Fannie Mae conducted in December 2023. Zoom in: Just 19% of the survey鈥檚 respondents believe it's a good time to buy a home, down from 62% in 2018. Many express concerns about their finances鈥攚ith an increased percentage feeling their finances control their lives鈥攁nd worry about the longevity of their savings.

A $520 million deal with warehouse automation company Symbiotic to enhance its online pickup and delivery fulfillment systems. An ecommerce integration into metaverse platform Zepeto that allows users to purchase virtual and real-world items from Walmart鈥檚 Gen Z-focused No Boundaries label.

Our take: GenAI chatbots might be good for general use but they鈥檙e not a one-size-fits-all solution, especially for business use cases. The addition of tools like Strawberry can further diversify the market for AI, provided it is powerful enough to justify its potentially high cost of admission.

The No. 1 reason why US viewers watched a shoppable livestream was to find a good deal, per a December 2022 Coresight Research survey. But offering deep discounts to drive interest in a livestream can dilute brand value and result in low sales.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).

Good and bad timing: WPP鈥檚 Production Studio is arriving as interest rises in text-to-video generative AI. Earlier this week, Toys R Us turned heads when it released an ad made with OpenAI鈥檚 text-to-video product, Sora. While the ad was met with fierce pushback, its convincing fidelity has likely piqued the interest of CMOs at other companies.

The majority of Adyen鈥檚 business comes from enterprise customers like Shein and Dick鈥檚 Sporting Goods. Integrating Cash App Pay into these retailers鈥� checkouts can help make the payment method more popular, fueling volume. Adyen鈥檚 benefit: Cash App Pay can help Adyen tighten merchant loyalty.

With enough of those in the air, it will give a CEO or a CMO cover to essentially publicly step out and say, "We don't think this is good for our customers or we don't think this is good for the planet. We are not going to use it."