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The 2023 Hollywood strikes prompted Netflix to prioritize unscripted content in 2024 (rival Max also brought unscripted content to its streaming service following the Warner Bros. Discovery merger). Our take: Netflix鈥檚 hefty spending on 鈥淪tranger Things鈥� and other costly originals helped it establish a reputation as a streaming service with high-quality content.

It hasn鈥檛 all been smooth sailing, though: Tubi recently agreed to a $19.99 million settlement (while denying wrongdoing) to resolve a class action lawsuit alleging it violated the law by sharing users鈥� video viewing data without consent for a 40-month period between 2021 and 2024.

CPMs tend to be higher when ad loads are low, and Netflix runs fewer ads per hour than other streaming services. Ad-supported Netflix viewers saw 3.5 ads per hour in Q4 2023, while all streaming services combined averaged 13.1 ads per hour, according to MediaRadar. As long as ad loads remain low, prices will remain relatively high.

Stepping back: Netflix started releasing interactive content in 2017 and is still the only major streaming platform to build an expansive interactive content library, likely as a tactic to boost engagement and monetize IP. But, by December of last year, the company said that its 鈥渃hoose-your-own-adventure鈥� gaming ventures had played out.

Approximately 70% of TikTok videos encourage investment in specific stocks, and 65% imply guaranteed returns鈥攁 problematic trend given market volatility. Across other social media channels, 57% of stock-related videos similarly mislead by promising certainty in returns.

Streaming subscription and licensing revenues also climbed 10%, suggesting growing demand for streaming service ViX. Political ad beneficiary: The contentious US presidential election has seen both major candidates fighting to win the crucial Hispanic community, making TelevisaUnivision鈥檚 media properties valuable channels for reaching voters.

Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks鈥� apps, pricing structures, and customer service.

Zooming out: TikTok recently shuttered its TikTok Music service to focus on streaming service integrations. Spotify has attempted to capitalize on that move by adding podcast comments to boost engagement. It also removed hosting requirements for video podcasters to better position the platform to compete with YouTube and TikTok for independent creators.

In its Q1 2024 report, LGBTQ+ streaming network Revry found that drama genre programming accounted for 54% of LGBTQ+ viewers鈥� hours on the platform, followed by comedy at 31%. The most popular subgenre was romance, with dramatic romance accounting for 25.9% of viewers鈥� time.

The context: The news comes just a few months after DoorDash added access to Max With Ads streaming service for DashPass Annual Plan members. Partnerships help broaden the scope and utility of DashPass, which should put it in a stronger position to take on Uber, as the latter offers members of its Uber One service free food delivery and discounted rides.

DoorDash is the latest delivery platform to turn to streaming to boost membership sign-ups: The company will offer DashPass subscribers free access to Max鈥檚 ad-supported tier in a bid to boost sign-ups and grow sales.

In a potential challenge to YouTube鈥檚 global dominance, TikTok has been testing allowing users to upload videos as long as 1 hour in select markets, TechCrunch reported in May. The move could potentially intensify the competition between the two video giants. To view the full forecast, click here. After a rapid rise in China, Douyin is now seeking to increase revenues per user.