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And in 2024, Walmart Connect gave its advertisers the ability to use its custom audiences to target TikTok users with video and display ads. Read the full report, Paid Social Forecast Report H1 2024.

Amazon Prime members can now get a discount on gas: It will also add an electric charging benefit next year to ensure consumers recognize the 鈥渄isproportionate鈥� value the program delivers.

Walmart is adding video and in-store formats to its Walmart Connect platform and recently revamped its cost-per-click auction system to give advertisers more transparency into how it handles their bids. The retail powerhouse also struck partnerships with ad tech firm The Trade Desk, to expand its advertising footprint, and with Roku, to direct viewers of shoppable ads to Walmart checkout pages.

Walmart continues to make enhancements to its retail media network, Walmart Connect, by adding new partnerships and expanding in-store media formats like product demos and audio ads. Special delivery: Walmart has been building its logistics capabilities, which the company is now leveraging for internal and external purposes.

Walmart is one retail media network making an in-store audio play. The platform recently rolled out brand lift measurement and rest-of-market analysis for in-store audio. Most brick-and-mortar stores already have audio systems, making the implementation of audio ads easier. Audio ads are part of a larger in-store retail media approach.

Walmart is taking a dual-pronged approach. In July 2022, the retailer launched Walmart Restored鈥攁 dedicated online channel that highlights refurbished goods from existing sellers on its site鈥攁nd plans to bring it into stores. On the apparel side, Walmart partnered with thredUP to feature a large selection of the platform鈥檚 pre-owned clothing on its website.

Walmart, DoorDash, and others have also gone the route of partnering with credit card companies. Develop unique features that appeal to a specific audience. For example, Walmart鈥檚 Oreo partnership that offered a limited-edition flavor exclusively to Walmart+ members made a direct appeal to grocery shoppers, with a focus on families and young adults.

We're going to get into a lot of the themes in this episode, but we know this is becoming a very competitive time of year for retailers, and it was just interesting to me to see TikTok being talked about in the same breath that we're talking about Target, talking about Walmart, and just this being the first year of their sale, them taking such a significant chunk of the landscape.

Capital One countered that it had cured issues Walmart raised in the suit 鈥減ursuant to the terms of the agreement, without harm to customers, the program, or 奥补濒尘补谤迟.鈥�. What it means for Capital One: Synchrony sold the Walmart portfolio to Capital One in 2019鈥攁 huge boon for the issuer as it increased its co-brand presence.

Gap Inc. launched a new home collection on Walmart last year and recently unveiled two new categories on Amazon. And Victoria鈥檚 Secret just purchased DNVB Adore Me. Prediction. Economic pressure will bring new twists to collaborations. Retailers struggling with profitability are looking to optimize scale and amortize costs.

Shoppers are consolidating trips, so Walmart should take advantage of its one-stop shopping experience. In terms of market share, Walmart is poised to widen its reach by offering lower price points than its competitors.

Walmart-owned Sam鈥檚 Club and Walmart+ will account for 5.9% and 1.5%, respectively. Beyond the chart: As much as Walmart wants to be an alternative to Amazon, it isn鈥檛 there. Walmart+鈥檚 deals and media offerings can鈥檛 compete with Prime鈥檚 selection, speed, and shows.

Walmart de M茅xico y Centroam茅rica (Walmex). Worldwide Independent Network of Market Research (WIN).

Walmart is accused of failing to properly train employees or to implement adequate internal procedures to prevent fraud. The company has defended itself by saying it has 鈥渘o responsibility to protect against the criminal conduct of third parties.鈥�. How鈥檇 we get here? Since the late 90s, Walmart has found limited success in branching into the banking world.

Can Target鈥檚 paid membership program compete with Amazon, Walmart?

Walmart partnered with UnitedHealth Group to a) sell co-branded Medicare Advantage policies in Georgia and b) roll out data analytics tools from Optum鈥攑art of UHG鈥攆or Walmart Health clinics in Georgia and Florida. Walmart and UHG are teaming up at 15 Walmart Health locations in Florida and Georgia in 2023 to provide preventive care for seniors.

And tomorrow, join Marcus for another episode of the Behind the Numbers Daily, an eMarketer podcast made possible by Walmart Connect.

The big challenge: If Amazon wants to present a serious challenge to Walmart, it needs to rapidly grow its physical footprint. It operates just 44 Amazon Fresh stores and around 500 Whole Foods locations. That pales in comparison to Walmart, which has over 4,600 US stores, and routinely boasts that 90% of the US population lives within 10 miles of a Walmart store.

Walmart and Target both reach Super Bowl-sized audiences. The top two retailers each had a monthly US audience reach easily surpassing 100 million, underscoring physical retailers鈥� potential to deliver massive scale. Physical stores provide incremental brand reach beyond Amazon.

鈥淎mazon had a 15-year head start on Walmart in this area, so I wouldn鈥檛 necessarily count them out just yet,鈥� our analyst Blake Droesch said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here are four strategies Walmart and other retailers can take to draw paid members. 1. Expand into a flywheel. Retail memberships need to offer more than just retail.

But Walmart will continue to have Amazon beat until the tech company successfully expands its brick-and-mortar footprint, either through acquiring another grocer or building out its own locations. In-store: Amazon鈥檚 in-store challenges are directly tied to grocery. Its Amazon Go locations haven鈥檛 caught on, resulting in closures.

Walmart: No retailer comes close to challenging Amazon鈥檚 retail media dominance, but Walmart is working its way up the ladder.

Walmart last year opened a dedicated pet services facility offering veterinary care and dog grooming in an Atlanta suburb. Not just retailers: Several other companies are also carving out niches in the growing market. Specialty food and treat products are ground zero for that enthusiasm.

Over 360 Walmart locations have a Claire's store-within-a-store, as part of a partnership in which Claire鈥檚 accessories and jewelry are available in more than 2,500 Walmart stores. Walmart is also working with pop-up shop marketplace platform Popable to allow small businesses to rent retail space in Walmart stores across the country for short-term leases.