蘑菇AV

Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�. Hesitant advertisers no longer have a choice but to accept creators. Big brands that have historically been reluctant to spend on creators are now leaning in.

Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.

Ad spending devoted to ecommerce is the reason why the retail industry will account for more than a fifth of total digital ad spending in the UK this year. Proportionally, though, retail ad spending has been in stasis thanks to a dip in ecommerce spending.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.