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So yeah, that's sort of unfortunate in a sense, but I think that's why sometimes a lot of Chinese brands actually do look at overseas as a better environment to compete in rather than staying in China. Yeah, it's a tough question. I think that companies always find ways to save costs in China given the abundance of labor and more relaxed labor law.

In the US, just 18% of adults say they鈥檝e used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn鈥檛 shy away from livestream shopping in the US, but they need to be intentional about how they implement it.

What a TikTok ban would mean for ecommerce brands.

Now, before we end the show, I'd like to remind everyone about the upcoming CommerceNext Ecommerce Growth Show on June 20th through 21st. Join Insider Intelligence at the CommerceNext Ecommerce Growth Show in New York City. We'll be moderating a panel called Is a Good Ecommerce Experience Good Enough? With speakers from Sephora, Abercrombie & Fitch, and The Honest Company.

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy鈥檚 and Poshmark see early progress.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

Levi鈥檚 is doubling down on D2C to make up for softness in its wholesale business, as well as develop deeper ties with shoppers and establish itself as a more premium brand. The company noted that direct sales grew in nearly all markets, including North America and China, during Q3, despite a significant slowdown in wholesale demand.

The pandemic鈥檚 mini ecommerce boom helped supercharge retail media, but the category is now experiencing more measured growth. However, advancements in in-store and off-channel retail media (via CTV, for example) will help the category retain its importance. Click here to view the full forecasts for retail media, CTV, and mobile ad spending. Retail media is digital advertising鈥檚 new poster child.

Improved consumer sentiment in China is expected this year, offering some relief to marketers. Asia-Pacific鈥檚 social user penetration among internet users will outpace the worldwide figure, 85.4% versus 80.8%. In China, almost all (98.0%) of internet users will be social users in 2023.

I think the UK is quite interesting because the UK's actually a very mature e-commerce market and in terms of penetration, e-commerce as a percentage of total retail sales, it's actually ahead of the US. But I think as Paul mentioned, it perhaps comes down to scale.

AI is powering more of Walmart鈥檚 services, including InHome Replenishment, which automatically adds frequently purchased items to 蝉丑辞辫辫别谤蝉鈥� carts, and its iOS app search function, which recommends cross-category products based on contextual factors such as search terms and shopping history. 3. Temu.

US surpassed 5% tipping point for EV mass adoption: The US joined the other two largest car markets鈥擡urope and China鈥攊n moving beyond the 5% threshold in July. To date, 19 countries have reached the 5% tipping point. Other car markets approaching the threshold include Canada, Australia, and Spain.

Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

Shein embraces resale: But allowing US shoppers to buy and sell previously owned items will do little to counter serious critiques of the company鈥檚 labor practices and environmental policies.

The country will hit multiple milestones this year: It鈥檚 projected to overtake China to become the world鈥檚 most populous nation; it will be the world鈥檚 fastest growing retail market; and it will lead the world in ad spending growth. This will be the first year India leads in total ad spending growth worldwide.

A super app could be a one-stop shop for financial management (including payments), communication, commerce, and more. It would let consumers avoid managing multiple mobile apps鈥攚hich often leads to digital fatigue. Several financial providers, including PayPal and Revolut, have launched super apps.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

That said, China鈥檚 triumvirate of leading sub OTT platforms (Tencent Video, Youku, and iQiyi) already have far more viewers in China than US-only providers like Hulu and Peacock have garnered. Click here to view our full forecast for digital video viewers in China or subscription OTT video viewers in China. Behind the Numbers.

A recent economist article suggests that Walmart is more of a threat to the eCommerce giant than the other way around. Threat to Amazon than the other way around.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

First up, we have our senior analyst covering all things retail and e-commerce in the UK and Western Europe, it's Carina Perkins. Hello, Carina. Carina Perkins:. Hi, Bill. Thanks for having me back on. Bill Fisher:. Good to have you back as ever. Next, he's our research analyst covering China and Japan. It's none other than Man-Chung Cheung. Hey, Man-Chung, thanks for joining. Man-Chung Cheung:.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Click here to view our full forecast for Douyin users in China.