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Ad ambitions: While no news was announced during its earnings call, Apple is reportedly exploring the development of its own demand-side platform (DSP) which would enable advertisers to purchase digital ad inventory across Apple's suite of services through automated bidding.

In a separate survey we ran earlier this year on marketplace shoppers, we also asked about Amazon, and you can really see that there's a skew towards higher income shoppers shopping more frequently on Amazon.

More than 60% of US teens believe feeling 鈥渨elcome and safe鈥� online is of higher importance than having a space where they can speak freely, according to research conducted in spring 2022 by Pew Research Center. They鈥檙e based on sharing and connecting with others who have the same interests or location.

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

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At the same time, grocery doesn't quite lend itself as well to a third party marketplace because you're not going to have third party sellers selling fresh foods or even CPG products necessarily through the marketplace.

While social has historically been one of the fastest-moving digital media channels, solving the problems caused by Apple鈥檚 ATT initiative is proving to be a yearslong project. That task continues to define many of the notable trends. AI is getting mainstreamed, but doubts remain. Advertising鈥檚 embrace鈥攁nd scrutiny鈥攐f AI increases.

And it was also quite quick to jump on the idea of a third party marketplace. So giving smaller brands access to its online logistics and backend operating systems and in return getting more traffic to its site, it offers a really good click and collect service and it's kept a lot of its legacy stores open because it understands the benefits of being able to service online returns in stores.

Not just Temu and Shein, but places like Walmart, which has launched another marketplace to compete with Amazon as well. Sara Lebow:. It's really wild to be talking about Amazon as no longer the cheapest option.

But Meta鈥檚 ecommerce popularity is bolstered by Facebook Marketplace, and when excluded from social commerce data, Facebook drops behind Instagram and ties with TikTok, according to a 2022 survey by SimplicityDX. Beyond its plans to make in-platform checkout mandatory for all shops starting in April, Meta will need to innovate to maintain its rank. Tougher competition for Amazon.

They go to it not necessarily for entertainment, but for groups, for Facebook Marketplace, things like that. Which is why when they get to that age where they're allowed to get on social media, they are signing up to Facebook accounts even if they're not using it that much, way less minutes per day than they are some of the other platforms.

That鈥檚 partly because it has such wide reach, with 33.9 million UK users in 2023, per our forecast鈥攂ut also because the figures include purchases on Facebook Marketplace. Instagram is the top commerce platform among those ages 18 to 34. That鈥檚 not surprising given it鈥檚 the top social media platform for this age group in the UK, with 12.5 million users, per our forecast.

So more companies looking to get some of these out into the marketplace. That's all we've got time for, gents. Thank you so much to my guests. Thank you to Gadjo. Gadjo Sevilla:. Thank you very much. Marcus Johnson:. Thank you to Jacob. Jacob Bourne:. Great to be here. Thanks, Marcus. Marcus Johnson:.

By connecting with people in your neighborhood, meeting them in Groups, or buying from Facebook Marketplace, you can foster relationships with real people, compared with more anonymous spaces such as Reddit. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

A quarter of US shoppers are influenced to buy products via ads on retailers鈥� websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.

As voice assistants reshape digital interactions, marketers should understand the sector鈥檚 evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement. Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?

The retailer may be building its consumer base in advance of its expanding marketplace, opening to US sellers on March 15. 5. Apple. Why: The release of Apple Vision Pro this month was met with fanfare, selling out almost immediately after preorders opened.

Lipsman also noted that when you compare Q4 to Amazon鈥檚 past six quarters, there鈥檚 been decelerating growth for its online and physical stores. 鈥淭hat to me is a worrying trend,鈥� he said.

Online shopping is one of the most viable use cases for consumer-facing genAI. The technology isn鈥檛 yet widespread, but 41% of US consumers have expressed interest in AI-powered search engines for online shopping, per Botify鈥檚 February 2024 survey conducted with Dynata. This is a considerably higher level of interest than in other common use cases for search.

You've also got this concern over Amazon operating a third party marketplace whilst operating its own first party retail business and the suit suggesting that third party marketplace pushes sellers to use and pay for the advertising to reach consumers and access the shipping and delivery network. Jacob Bourne:. And the backdrop of all that is that the FTC says, "Sellers don't really have an option.

Our forecasts for retail and ecommerce sales are updated on a biannual basis to continually incorporate the latest changes and developments in the global marketplace.

It's clear that social commerce is an essential part of the digital landscape. Social media platforms like TikTok, Instagram, and Facebook are continuing to evolve in their virtual marketplaces, seamlessly integrating shopping into their user experiences. The shift in consumer behavior is not just a trend.

All six industries covered in this report鈥攁utomotive, CPG and consumer products, financial services, healthcare and pharma, retail, and travel鈥攚ill have higher outlays on digital ads in 2022. Total digital ad spending in Germany is expected to climb 17.0% in 2022, to 鈧�12.13 billion ($14.34 billion). For the first time, digital will account for over half (53.3%) of total media ad spending this year.

Take it offline: Most retailers are experimenting with generative AI across digital channels, but Chevron, in partnership with Samsung, is testing AI assistants in-store across three of its ExtraMile convenience stores.

The leading reason consumers in the UK and US return online purchases is due to fit, size, or color, according to Coveo. Damage, defects, and poor quality are other top reasons. Some 18% of UK and US consumers make returns because they order multiple sizes with the intent of keeping only those that fit.