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Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

Our take: CTV ad spending is growing fast thanks to reallocation from TV ad spend and a growing audience that wants cheaper entry points into digital video. Roku’s strong Q2 cements its position as a leading CTV platform for viewers and advertisers that can hang with industry giants like Hulu and YouTube.

By 2028, digital video will account for over 40% of total digital ad spending, a milestone not previously forecast. This shift toward video, particularly in social and subscription OTT environments, signals a fundamental change in how advertisers are reaching audiences. Go further: Consult our US digital ad spending forecast.

So that's like streaming video. And I guess streaming audio is a similar thing. What about when we look at the subscriptions like the Pret a Manger subscription where you're subscribing but you're getting loads of free stuff? So there's a much bigger incentive there. Are consumers willing to pay when they're getting all these perks? Carina Perkins (12:54):.

TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.

This performance jibes with the overall rise in digital video consumption and streaming services. CEO Sundar Pichai said that search AI Overviews, despite significant early hiccups, are improving user engagement and satisfaction. Ads appearing either above or below those overviews, meanwhile, provide valuable options for users to take action and connect with businesses.

While YouTube’s ad revenue is smaller than what Meta will generate from Reels on Facebook and Instagram, it’s neck and neck with TikTok, and far outpaces streaming platforms.

Streaming video subscriptions rose 12.6% in 2024, while the consumer price index only rose 3.6%, according to an Ä¢¹½AV analysis. "[Consumers are] going to be the ones suffering the most," our analyst Oscar Orozco said in the episode. "There's just less options.". Turning on shopping streams. Consumers' video-watching habits are moving away from more traditional forms of TV.

The news comes weeks after Comcast announced that it would split its linear tv and digital video assets, spinning off CNBC and several other networks into a company tentatively named SpinCo. CNBC+ is priced at $14.99 a month in the US.

YouTube is a top player in digital video. Some 241.8 million people in the US will watch YouTube this year, or 90.4% of digital video viewers in the US, per our February 2024 forecast. More people will watch YouTube than subscription OTT, ad-supported video on-demand, or free ad-supported streaming TV.

While the company still argues that its panel measurement continues to have a place in the evolving world of digital video and TV consumption, its big data integration shows it recognizes that advertisers will leave outdated solutions behind. This year’s Upfront period will be a significant test of Nielsen’s staying power.

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.

Daniel Konstantinovic (16:40):. ... as ad supported digital video becomes the norm in the years to come. Marcus Johnson (16:45):. Yeah. Daniel Konstantinovic (16:46):. It's hard to say that it's an existential threat though, because Netflix has such an enormous subscriber base and has such big intellectual properties.

Digital Video Forecast and Trends Q3 2024 (Subscription required). US CTV Time Spent vs. Ad Spending 2024 (Subscription required). Note: Data was provided to Ä¢¹½AV by Comscore.

Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.