蘑菇AV

The company will begin streaming NBA games on Prime Video in the 2025-26 season. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

By comparison, CPMs on subscription streaming services like Hulu and Netflix range between $25 to $47, according to our KPI forecast. Our take: CNN Originals and Roku Sports Channel are the latest entrants into a TV segment that is gaining prominence with both consumers and advertisers.

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

On today鈥檚 podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm鈥檚 蘑菇AV report, The Bank in 2030. In the 鈥楽tory by Numbers鈥� segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the 鈥楩or Argument鈥檚 Sake鈥� segment about the end of banks as we know it and if it鈥檚 true that 90% of consumer-serving banks and credit unions won鈥檛 exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Live concert streaming could create a model for global artists to reach Indian audiences through digital platforms.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

NBC, Bravo, and Peacock will remain with NBCUniversal, emphasizing their importance to the company鈥檚 broadcast and streaming ambitions. Why it matters: SpinCo鈥檚 formation underscores the declining influence of traditional cable networks and the challenges of sustaining them in a streaming-first era.

On-demand video streaming adoption in Hungary exceeded regional norms. Some 90.1% of respondents reported watching on-demand or streaming services, surpassing the regional average of 85.7%. Additionally, 89.7% used video on one of the named streaming platforms, compared with the regional average of 85.0%. Hungary led the region in ownership of streaming devices and feature phones.

Notably, streaming stick/device ownership (22.5%) was almost double the regional average of 11.4%. Video streaming adoption in South Africa was among the highest in the region. Some 94.5% of respondents used video streaming services, 4.6 percentage points above the Middle East and Africa average. On-demand/streaming TV viewership was particularly high at 95.3% of respondents.

Video streaming adoption in Mexico was the highest globally. Some 96.9% of respondents reported using video streaming services. Mexico was also a leader in music streaming at 84.9%. That exceeded the regional average by 4 percentage points. For music streaming, the country ranked No. 3 globally. Mexico led voice assistant usage regionally.

Wall Street has been pushing media companies to separate struggling linear networks from streaming operations. This restructuring positions WBD to better compete as viewing habits continue shifting toward streaming. Zooming out: Legacy media firms are making major changes as they embrace streaming in a bigger way.

Video streaming adoption is declining but remains high. The survey found that 83.7% of respondents used video streaming services, down 2.5 percentage points YoY. However, streaming still outpaced the live TV viewership rate (79.0%). One of the largest YoY increases was in music/audio streaming adoption. Usage grew by 2.5 percentage points YoY to reach 65.1% of respondents.