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Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.

Charter Spectrum now offers $65 worth of streaming services: While easy access to alternatives could accelerate churn, pay TV has little choice.

Social media creator revenues: Revenues generated by US-based creators on social media; excludes revenues generated on traditional media properties; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube).

These showed that ByteDance was aware that it only took 35 minutes, or about 260 videos, to get minors addicted to the app, per NPR. TikTok鈥檚 own research confirmed compulsive app usage leads to negative mental health effects, including impaired memory, analytical skills, and empathy while increasing anxiety, according to the suit.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

Shoppable media formats are rapidly expanding across social networks and connected TV, with 57% of ad agency professionals identifying shoppable video as the next retail media frontier.

As sports leagues increasingly strike deals with streaming services and digital pay TV providers, linear services are working hard to protect their last bastion of large viewership. Our take: If Venu Sports gets the green light, it will have a significant challenge to persuade customers to jump on board.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

To make matters more complicated, consumers are multitasking, co-viewing, and moving seamlessly between linear TV and streaming services. Endless advertising purchase paths.

The video showed the governor sitting in a garden, wearing slightly more casual attire than usual, answering the young influencer鈥檚 questions about inflation, Taylor Swift, and why the BOE dropped the interest rate. The original video garnered over 43,000 views and 730 likes, and the creator has since posted some shorter  excerpts from the interview.