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Costco defends DEI policies amid right-wing backlash: The retailer noted the importance of diversity to its business while questioning activist investors鈥� motivations.

Consumer-facing features like Samsung鈥檚 Vision AI are enhancing consumer AI accessibility鈥攔eshaping content discovery and opening new advertising strategies.

Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.

Easing AI regulations could unleash unprecedented investments. But it also raises ethical concerns that policymakers must balance with growth.

鈥淯nderconsumption core鈥� trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.

Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.

Disney acquires Fubo, clearing Venu Sports鈥� troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.

Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago.

Comcast鈥檚 streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.

41% of US consumers want brands to participate in meme culture and social media trends, according to M Booth. But just 25% want to see brands using popular phrases, expressions, and slang in their content, meaning brands need to be careful their voice doesn鈥檛 seem forced or corporate when posting online.

India鈥檚 government considers new subsidies, reduced tariffs to boost local production: The measures will make the country more attractive to manufacturers looking for China alternatives.

Reeling from 2024鈥檚 challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Vehicles rented via the app were used in New Year鈥檚 attacks, exposing flaws in its risk-scoring algorithm and challenging tech鈥檚 reliance on automated safety measures.

The auto industry ended 2024 on a high: Sales accelerated in Q4 as consumers rushed to take advantage of EV tax credits and avoid tariffs.

Accused of recording private chats for targeted ads, Apple denies wrongdoing but risks tarnishing its privacy-first image.

Amazon isn鈥檛 taking Temu鈥檚 attempt to lure its sellers lightly: The retailer is offering China-based merchants incentives to drop Temu listings, an approach that led Anker to pull its products.

Virtual product placement surges: Rembrand鈥檚 $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

Washington will have an outsized influence on what consumers eat this year: A new surgeon general鈥檚 warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools

The tie-up will bring the BNPL provider to a bevy of merchants鈥� checkout pages鈥攚hether they like it or not

Later acquires Mavely for $250 million: The deal integrates influencer monetization tools, enhancing measurable ROI and full-funnel marketing capabilities.