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Key stat: 85% of B2B data decision-makers were using or considering using data clean rooms (DCRs), according to Ipsos on behalf of the Interactive Advertising Bureau. DCRs will likely become essential for the privacy-compliant advertiser, but there are hurdles to widespread adoption, including a high cost and a need for specialized data scientists. Watch the full Tech-Talk Webinar.

But fintechs that already operate in the B2B BNPL space鈥攍ike Resolve, Behalf, and Vartana鈥攈ave a head start to capitalize on growing demand. And expanding away from retail and into business finance will be risky, bringing its own set of challenges.

Alt lender iwoca鈥檚 B2B BNPL product iwocaPay has been successful: Transactions grew on average 15% every month over the last year, according to AltFi. And sellers are using the product about 75% to 100% more than a year ago. The big takeaway: A tough climate for businesses and the cost of living crisis鈥檚 effect on consumers could create a springboard for BNPL to grow in the UK.

B2B marketers say social media drives revenues. Threads鈥� user engagement decline could spell trouble for advertising potential. 5 things to know about brand marketing and the future of ads on Instagram鈥檚 new platform, Threads.

That has a major impact on B2B advertisers in particular, who tend to buy on news media, Kohl said. Ads aired next to misinformation and disinformation are a risk for brand safety, which Zucker believes could curtail the usual surge in advertising on news platforms. 鈥淭his year, I think people are really worried about brand safety when it comes to the news environment,鈥� she said. 3.

LinkedIn鈥檚 new genAI campaign creation tool could accelerate growth of B2B digital advertising. How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI. How generative AI is transforming the workplace. Answering 4 questions marketers have about personalization and generative AI.

That鈥檚 tougher for B2B companies with longer sales cycles that require more investment up front. VCs are looking for opportunities with earlier ROI. It鈥檚 not just, 鈥淗ey, cool, you have hundreds of thousands of customers.鈥� Now they鈥檙e asking, 鈥淗ow is that actually moving into revenue?鈥�.

It's worth noting that if you look at this market in terms of like B2B publishers, if you are a B2B company that has a product that you're selling for let's say $120,000, you want a very vetted customer coming to you.

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.

B2B digital ad spend growth will slow while social, display, and mobile gain ground. The state of programmatic advertising in 5 charts. More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

Rippler, which provides growth marketing expertise to B2B tech startups, uses the conversational marketing platform Gong to extract buyer questions from its customer relationship management platform and uses ChatGPT to categorize these questions, enhance conversations, and target buying needs. Accelerate conversion rates.

We forecast that by 2024, B2B martech spending will be $8.51 billion while B2C martech spending will be closer to $18.60 billion. Investments in martech stacks are critical, and factors such as data centralization and integrations, like Brinker says, are high on marketers鈥� minds.

B2B marketers are taking a cautious approach toward data investments. For marketing at scale, generative AI鈥檚 use hinges on trust and the human touch. Interoperability, the right evaluation criteria are key to identity solution adoption.

As the only B2B social network among a raft of higher-profile, consumer-facing ones, LinkedIn tends to fly under the radar. That obscures the Microsoft-owned service鈥檚 recent growth and prospects for the next two years, which are better than those of most other companies we measure.

US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.

That鈥檚 tougher for B2B companies with longer sales cycles that require more investment up front. VCs are looking for opportunities with earlier ROI. It鈥檚 not just, 鈥淗ey, cool, you have hundreds of thousands of customers.鈥� Now they鈥檙e asking, 鈥淗ow is that actually moving into revenue?鈥�.

And I think this will first start out in the B2B space with purchasing, but eventually it will get to the mass consumer phase. And maybe advertising won't be as relevant there. It'll be more on marketers to figure out how to interact with the chatbots to differentiate themselves from others beyond price.

I mean, I'm not sure if people are not talking about this, but I'm kind of firmly in the skeptics camp when it comes to AI that you're seeing, like you mentioned, AI getting integrated into pretty much every, not just consumer facing product like you mentioned some meta properties, but also B2B software like the project management tool we use. But I still think that it's not useful.

B2B adoption is also growing: Interac reported that the number of active business users expanded by 26.7% annually in April 2021 (relative to about 10% user growth overall). Bringing more businesses on board could boost e-Transfer acceptance, driving up spending on the platform. Other categories.

Microsoft鈥檚 new AI 鈥淐opilot鈥� lands for marketers: Tool promises to help discover consumer categories and automate processes.

Set to launch in July 2023, the service could hasten consumer, retail, B2B, and B2C payments while also lowering costs, since it is mandated to not turn a profit. Solutions that improve access to capital and better financing can resolve SMBs鈥� cash flow crisis. SMBs鈥� cash crunch stems from financing challenges. Over half of SMBs had fewer than 30 days of cash on hand, per January 2023 data from PYMNTS.

And it's also rising in terms of bringing in B2B and B2B influencers in particular. So it really is growing and much more beyond its roots as being a professional network where people can search for jobs, for example. Marcus Johnson:. That's what we've got time for for this episode. Jasmine, thank you so much as always for hanging out today. Jasmine Enberg:. Thank you for having me. Marcus Johnson:.

I mean, I'm not sure if people are not talking about this, but I'm kind of firmly in the skeptics camp when it comes to AI that you're seeing, like you mentioned, AI getting integrated into pretty much every, not just consumer facing product like you mentioned some meta properties, but also B2B software like the project management tool we use. But I still think that it's not useful.

B2B Players. Tech Vendors. Vendors provide asset managers with 鈥渙ut-of-the-box" digital solutions across the front, middle, and back offices鈥攊ncluding digitized client onboarding, regulatory compliance, and trade processing. Major players include InvestCloud and Temenos. Asset Servicers. Asset servicers provide outsourced business processes.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.