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Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country鈥檚 ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Most (59%) respondents to our latest ecommerce survey expressed no interest. AR, VR, and mixed reality await Apple鈥檚 entry. Meta鈥檚 dominance of the VR headset market has eroded, according to the International Data Corporation (IDC), as devices from ByteDance-owned Pico rise in prominence. The company is now walking back its big metaverse pivot.

Earlier this month, Dove vowed to never use AI in place of real people in its advertising and introduced the Real Beauty Prompt Guidelines, which provide brands and consumers with guidance on how to create images that are more representative of 鈥渞eal鈥� consumers.

However, Michaels has a brick-and-mortar advantage over ecommerce-only competitors, which it鈥檚 enhancing via in-person events and bringing third-party marketplace sellers in-store. The bottom line: Lowering prices is an effective way to draw more consumers in, but it鈥檚 not feasible for every brand.

The beauty of e-commerce is you can get so much data so quickly based on put something in market, how many people click when they land onto your site? Do they buy? Do they cross-shop? Literally where does their mouse go on the screen?

鈥淲e've seen tremendous resilience from the consumer and that's driving a lot of success for retailers in the brick and mortar space,鈥� said Ethan Chernofsky, senior vice president of marketing at Placer.ai, during our virtual summit. Despite rising inflation and pullbacks on discretionary spending, consumers are still eager to treat themselves and participate in unique retail experiences. We break down three trends influencing shopping behavior for the rest of the year, each paired with a retail opportunity.

After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon鈥檚 ability to gain market share.

TikTok beauty creator Mikayla Noguiera was recently accused of wearing fake eyelashes in a video promoting a L鈥橭real mascara. Meanwhile, Tarte 颁辞蝉尘别迟颈肠蝉鈥� lavish influencer trip to Dubai in January sparked controversy, with many onlookers calling the event 鈥渢one-deaf.鈥�. Underlying nearly all of these reasons is the simple fact that consumers鈥� purse strings have tightened.

Programs like Sephora鈥檚 Beauty Insider program and Starbucks鈥� Rewards program do a good job of making sure members feel rewarded by offering birthday gift products and free coffee for members. Use this chart:. Assess loyalty program strategies. Consider ways to make customers feel valued. More like this:. Consumers want points and rewards above all other loyalty perks.

Let鈥檚 brush up on what the hair care brand is up to:. 1.1 billion: Views the #olaplex tag has on TikTok. On Instagram, the brand has 2.3 million followers and 13.9 million #olaplex posts. 24%: The increase in US prestige hair care sales in the second quarter, per the NPD Group.

Pinterest will also be at Coachella with its Pinterest Manifest Station, enabling visitors to create their own festival trends via beauty and styling experiences. Many plan their outfits months ahead of time, often turning to social media for inspiration.

Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.

Story three is for pow, and we're looking at skincare products being marketed towards young children. An investigation by Ft journalist Christina Criddle found that teen influences as young as 10 were producing Get Ready with me videos promoting skincare products in the us marketing to children is permitted, but how appropriate is this kind of behavior? Paola Florez-Marquez (07:39):.

Michaels is leaning heavily into experiences to get customers to shop in person. The retailer also is building out its calendar of in-store events and launching an in-store birthday party service. Wayfair pins its hopes on a large-format store. In an attempt to revive its sluggish business, Wayfair is opening up its first brick-and-mortar store next month.

Snap said there were more than 12 million conversations asking for recommendations on skincare, makeup, nailcare, fragrance, sunscreen, and other cosmetics. Snap said there were over 5 million conversations about McDonald鈥檚, and nearly 8 million conversations about car brands like BMW, Kia, Audi, Ford, and others. But Snap still has a lot to prove.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn鈥檛 been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

Saks: Saks Media Network, announced this month, is already working with luxury brands like Chanel Beauty and Dolce & Gabbana. After a sluggish quarter from many luxury companies, the RMN could be a smart way for brands to woo consumers. But first, Saks must give advertisers a reason to work with it over established RMNs like Nordstrom and Macy鈥檚.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. 8/25 - Social video slows.

Beauty and fashion businesses in particular have opportunities here. Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers.

There鈥檚 more time for brands to reach consumers and drive demand, but it can be difficult to predict exactly how and when shoppers will be inclined to convert. Our Take: Brands should expect the longer calendar to produce incremental demand for ecommerce this holiday season. Despite a more lukewarm reception for the Cyber Five, the key shopping days will still post gains on big sales numbers.

Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.

Inflation was also mentioned more in reviews for beauty services and spas, arts and entertainment businesses, nightlife and bars, and hotels and travel. In the Midwest, inflation was mentioned 26% more in Q3 2022 than in Q3 2021. In Q3 2022, consumers searched for affordable groceries 126% more YoY.

Gen Z鈥檚 attention is split across social media for shopping and search: The cohort鈥檚 use of multiple social networks spells opportunity for platforms and advertisers.