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In terms of that spend, we expect TikTok to have 2.5% of the US digital ad market. 2.5% share of the US digital ad market this year. That's good enough for nearly $7 billion, nearly three times as much as Snapchat or Twitter will make individually, nearly as much as YouTube, in fact, placing it in seventh place in terms of the US digital ad market leaders.

The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online. These sales are important to Amazon鈥檚 growth, especially as economic uncertainty looms.

The same worry pushed a record 1 in 4 Americans to see it as a good time for major purchases鈥攗p from 1 in 10 a month earlier, per the University of Michigan鈥檚 December consumer survey.

But Gen Zers most prefer credit and debit鈥攖hereby cementing these traditional payments鈥� roles in a digital world. Key Question: What are Gen Z鈥檚 preferred payment methods?

Intrinsic ads performed better in this attention metric than 69% of other digital ad formats. Video ads are also rapidly expanding in games, evidenced by Nvidia's recent initiative to run pre-game ads in its GeForce Now cloud games. Gaming-adjacent media are also seeing ad revenues grow.

Why this matters: This data is good news for card issuers trying to boost their customer acquisition rates. It shows that consumers are willing to make the switch for the right offer. But this also means issuers face an uphill battle in maintaining cardholder loyalty. Satisfaction isn鈥檛 enough to keep them from applying for another credit card, siphoning volume and revenues to another issuer.

Good point. Evelyn Mitchell-Wolf (14:05):. .... losing share, but the pie is growing, and it's mostly that most new search ad dollars are going to Amazon, where ... Not most new search ad dollars, just more new search ad dollars are going-. Marcus Johnson (14:05):. Right.

Mims of the journal writing in a recent article that things look good in the headlines, in video reporting, eye-popping revenue. Elon Musk announcing human level AI is coming next year and big tech buying AI-powered chips like there's no tomorrow. It seems like the AI hype train is just leaving the station and we should all hop aboard.

Amazon has also done a very good job of licensing, especially World International Soccer in certain geographies where they're getting a lot of value out of that.

They have a podcast that I think is pretty 驳辞辞诲,鈥� said Stambor. 鈥淎nd they release a lot of products that build buzz.鈥�. Cost: While other grocers are leaning into retail media partnerships with media companies, Trader Joe鈥檚 is riding solo. By offering mostly private labels, the company misses out on building its own retail media network.

Plus, offering delivery from local, mid-market, and national retailers gives customers a 鈥渂etter鈥� selection of goods, said Espinosa. 鈥淒iversifying where our products come from is really important鈥� to that strategy, he said. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

It's a good one. Ross Benes:. Sure, why not? Marcus Johnson:. Okay, good. Rahul? Rahul Chadha:. Yeah, I think I'm a huge AI skeptic. I think the best way to sell people on AI is to pay them to use it.

Fifty-nine percent of respondents said they'd rather pay for goods up front, and 27% said they fall somewhere in between. Why this matters: Despite being touted as the generation driving BNPL usage, the study suggests many Gen Zers鈥� interest in the payment method is lacking.

鈥淲hen people are in front of an ATM, there's two really good points where you have their absolute focus,鈥� said Mackinnon. 鈥淔irst, when they put their card in, they're staring at the screen waiting for something to happen, and that's called the idle cycle,鈥� he said.

And it introduced CTV and video ads within its ad platform, which will be a good way for it to leverage first-party data in a rapidly growing ad market. The company is enhancing audience targeting through its Microsoft Advertising Editor. It also created an automated bid strategy to help with audience reach.

罢丑补迟鈥檚 good news for social platforms since growth in time spent with social video is slowing, as is social video鈥檚 share of average daily time spent on social networks by users. While time spent with social video among US users saw double-digit growth in recent years, we expect it to grow only 5.3% this year, reaching 1 hour and 4 minutes.

And its alleged monopolistic behavior over how ads are bought and sold online. Once the dust settles, both trials concluded, Danny, what's the most likely outcome in your opinion? Daniel Konstantinovic (17:37):. It's hard to say, for a couple of reasons.

Instagram鈥檚 new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for 鈥減ut[ting] our children at risk.鈥� All social platforms can sense a new era of accountability, and they鈥檙e making active moves to stay on regulators鈥� good side.

But when an FI revamps an aspect of its brand, such as its visual design, it鈥檚 a good time to develop a strategy for maintaining consistency in its communications across all channels. This is easier when the brand is already centered around a customers鈥� needs.

Best Buy is a good example of a retailer embracing an omnichannel approach by making consumers feel like all purchase points are connected, said Kamikow. 鈥淭heir app is showing new design capabilities that feel very powered by AI,鈥� she said.

The digital-first approach comes as linear TV viewership declines. By 2025, US adults鈥� average time spent per day with linear TV will drop to 2 hours and 40 minutes, 15 minutes less than this year, according to our June 2023 forecast. Challenge: Buying out Comcast.

Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.