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The video showed the governor sitting in a garden, wearing slightly more casual attire than usual, answering the young influencer’s questions about inflation, Taylor Swift, and why the BOE dropped the interest rate. The original video garnered over 43,000 views and 730 likes, and the creator has since posted some shorter  excerpts from the interview.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

Streaming doesn’t generate ad inventory as consistently. Viewers still watch the vast majority of ads on TV screens via linear TV, even as its share of time spent dwindles. Linear TV will account for more than half (56.5%) of total time US viewers spend watching video on TV screens in 2024, according to our forecast. In 2020, linear held nearly three-fourths (72.2%) of this time spent.

One major announcement is the expansion of creator-driven ads through Meta’s Advantage Plus Catalog, allowing advertisers to integrate creator images and videos as the hero asset in collection ads across Reels and other surfaces. Meta is also rolling out a feature that lets advertisers include creator testimonials in their ads.

It also uses the space to film livestream shopping videos. Our take: Necessity is the mother of invention. Just as pop-ups burst onto the scene when there was no shortage of vacant storefronts in top-tier shopping areas, brands need to adapt to the current moment. They need to think creatively about how to develop real-world connections with consumers without busting their budgets.

The news: 13 states and the District of Columbia filed lawsuits against TikTok on Tuesday, alleging that the video platform’s design intentionally hooks children and harms their safety and mental health. The states are seeking changes to specific product features and fines on TikTok.

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

If you're looking at the streaming portion, you have to multiply that by almost three because streaming is-. Evelyn Mitchell-Wolf (21:14):. Smaller. Ross Benes (21:15):. ... only about a third of the total time spent. Most of it's going to linear TV. So Tubi's share, if it got to 2.5, would actually be more like 6% of streaming or so. Evelyn Mitchell-Wolf (21:15):. Right. Marcus Johnson (21:15):.

Videos from major artists routinely rake in tens of millions of views or more, generating significant ad revenues for the platform. YouTube Music ranks just under Spotify as the second-most used music platform in the US, meaning SESAC can’t reach its approximately 30 million US subscribers.

The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Advertisers are already beginning to test other short-form video platforms, but TikTok’s easy tools could get them to continue spending while they still can. Uncertainty around other AI ad product launches could hamper the Smart+ rollout, and TikTok needs to prove to marketers that it didn’t launch a half-baked tool too early.