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Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo鈥檚 survey.

The $2.8 billion deal lets Est茅e Lauder control one of its biggest moneymakers and maintain its prestige beauty and fragrance dominance. CommerceHub bought ChannelAdvisor in a deal aimed at expanding the reach of the two ecommerce solution providers.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell.

The ecommerce giant has its own AR wearables, but Snapchat is the try-on feature鈥檚 home base. Snap鈥檚 ad business may be struggling, but AR gives it a competitive edge. Beauty and fashion brands should look to leverage AR on Snapchat to reach young consumers organically using the language of the app. The World Cup鈥檚 AR Partnership Blitz.

More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. Methodology: Data is from a June 2023 ICSC and Big Village report titled "The Rise of the Gen Z Consumer." 1,008 US Gen Z respondents ages 16-26 were surveyed during March 2-8, 2023.

Eighty-two percent of US advertisers plan to increase their spending levels with retail media networks this year, with jewelry and luxury, consumer electronics, beauty, and consumer packaged goods brands leading the charge. Just about everyone wants in, so it鈥檚 smart to get started now. 5. The benefits are plentiful.

The news: Social media influencers are earning thousands of dollars for promoting beauty products and apparel, but increasingly, many are pushing bitcoin scams to their followers, per CNBC. YouTuber Ben Armstrong (BitBoy Crypto), who has over 1.5 million followers, admits to making over $100,000 per month in promotions and up to $30,000 for a single post.

But with the rapid acceleration of ecommerce during 2020, that behavior moved online to social and ecommerce channels. Now that pre-pandemic behaviors are returning, there鈥檚 a shift back to stores. 鈥淧eople are recognizing the limitations of online discovery and looking back to stores to provide that surprise and delight and introduce them to new products,鈥� she said.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

This is largely why store discovery is still relevant in mature ecommerce categories like clothing and furniture and home goods.

The bottom line: If Target can convince shoppers they can find the best deals and assortment on non-grocery categories (like health and wellness and beauty), it has a chance to carve out an audience for its newly launched membership program and boost sales in turn. Target Circle鈥檚 personalized deals and bonus offers drove $1.5 billion in incremental sales last year, per Sylvester.

That was behind only food (16%), celebrity (12%), and health (12%) creators and on par with fashion, beauty, music, and lifestyle creators. Go further: Read more about the factors that are driving influencer marketing spending in our report, Influencer Marketing 2022.

During the Great Recession, widespread unemployment, declining housing values, and general uncertainty caused many changes in shopping behavior, and some of these changes were a surprise.

鈥淭hese groups offer brands an efficient way to find out about cultural trends, especially when it comes to beauty and fashion,鈥� said Cristina Lawrence, executive vice president, content and consumer experience at marketing agency Razorfish. 鈥淣ow you have a mechanism that you鈥檝e built where you鈥檙e able to be more predictive and hear from your key consumers on the ground.鈥�.

It's not a huge big ad dealer, but those are things that are going to help TikTok have its e-commerce business and boost that. Sara Lebow:. Okay, so we have our final list. In eighth place, we have TikTok Shop.

Health and beauty brands like Bath & Body Works, Ulta Beauty, and Sephora should do well this year, said Chernofsky. It doesn鈥檛 hurt that wellness has become a larger part of consumers鈥� psyches following the pandemic. Affordable chains like Dollar General, Five Below, and Target and Walmart with upgraded product selections are also doing well.

China鈥檚 Singles鈥� Day continues to top the charts, but the vitality of the world鈥檚 biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.

In action: Skincare brand CeraVe featured a dermatologist on one of its in-feed ads, providing education and authenticity while taking advantage of the already popular #CleanTok trend of sharing cleaning and skincare products. While this ad comes from a creator voice, it was posted on and boosted by the CeraVe account. Spark Ads.

Makeup and skincare brands can capitalize on the trend to sell products, as Sephora and Bobbi Brown have done. But this trend extends beyond beauty鈥攁ny brand can lean into authenticity on the platform by working with the right creators. 2. Less is more. The trend: Unpolished, lo-fi content works better on TikTok than the heavily curated photos and images popularized on Instagram.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

The greatest decline in displays by department has come from general food, alcoholic beverages, and beauty products, per Circana. Meanwhile, displays in sports drinks and juice categories are on the rise. Retailers should place displays where they will go the furthest, such as in aisles and departments that are shopped during quick trips, where impulse buying is likely.