蘑菇AV

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

Retail media ad spend will increase 20.0% YoY in 2025, digital video by 17.2%, and social media by 13.6%. Also, a strong economy will drive up ad spend in most other media and formats. Display ad spend growth overall will maintain a brisk 13.1% pace, while search will slow only slightly from its rebound in 2024 with 12.2% growth in 2025. Prediction.

Around $84 billion in digital ad spend was lost to fraud last year, according to Juniper Research. That number will more than double by 2028, reaching $172 billion. Some 22% of US digital media experts consider digital video to be one of the media types most vulnerable to fraud, per a study from Integral Ad Science and YouGov. But connected TV (CTV) has an advantage over other digital ad publishers.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

The streaming video viewership rate of a group of named international and domestic services was 89.7%. The domestic services in the group included BesTV, Bilibili, Douyu, Huya, Mango TV, PPTV, Sohu, Tencent, Tmall Box Office, and Youku. There wasn鈥檛 much variation in viewership rates among different demographic groups.

Video content formats such as AVOD will continue to rapidly gain audiences over the next few years, even as overall digital video user growth levels off.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.

Connected TV (CTV) saw the highest levels of attention in Q3 2024, double the effectiveness of online video and three times as effective as display, according to data from Adelaide. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Latin America鈥檚 digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.

Meanwhile, an increasing number of doctors want to receive information about new medications and treatments through online channels such as digital video, email, and social media. 2. Spending on traditional media is declining, but linear TV remains optimal for healthcare and pharma ads.

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America鈥檚 rapidly evolving digital video landscape, and what they mean for the region鈥檚 biggest media companies this year.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

People will continue to increase the amount of time they spend streaming video. But as this happens, the overwhelming share of time people spend looking at ads on TV screens will still come from old-school TV. CTV ad spending and ad inventory are growing, but from a smaller base compared with linear TV. Analyzing impressions remains a key aspect of ad campaigns.

But in recent years, growing digital video and streaming audio ad inventory has strengthened their digital revenue prospects. The Canadian Media Directors鈥� Council has targeted a 25% share of digital advertising for domestic publishers by 2025. The lobby group鈥檚 goal is to increase investment in domestic media to reduce the spate of local media closures and support local journalism.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

Disney has a youth problem: YouTube is increasingly the destination for children's content, which doesn't bode well for the House of Mouse.