蘑菇AV

They鈥檙e saving in accounts at bigger banks and avoiding other high-yield options. It鈥檚 not clear if that鈥檚 brand loyalty or inertia.

Good Measures launches prescription food delivery powered by Instacart: We unpack how health systems, health plans, and grocers are getting behind the food as medicine trend.

Marketing budgets, though under scrutiny, are expected to rise in 2023. That鈥檚 especially true for influencer marketing due to Instagram鈥檚 entrenchment and TikTok鈥檚 ascent with users.

JPMorgan, Citi, Wells Fargo, and Bank of America reported double-digit card spending growth but are wary of economic conditions.

Inflation drives high-income consumers to trade down鈥攁nd up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.

Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.

US regional banks have grown to a size where an economic crisis would have lasting impacts. And EU banks are under review for potential energy-related losses.

Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill鈥攚hose prospects aren鈥檛 bright.

Maps are a safe space for Apple鈥檚 ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.

Discount stores ranked among the fastest-growing retailers in the US last year: But low prices, not customer loyalty, is driving that growth.

Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

And I think for companies that were disrupted by digital media, thinking newspapers specifically, they started out adding their content for free because they still had a solid revenue stream doing things the old way, and that's kind of evaporated.

Sometimes, consumers don鈥檛 behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they鈥檙e still mostly children, Gen Alphas are making their mark on the retail landscape.

Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone鈥攂ut never forget your brand identity or what made consumers love it in the first place.

Planning before taking action and showing extra care in risky areas can help smooth out the merger.

The CFPB head suggested automatic triggers when banks鈥� actions become too risky, along with other mitigation tools. Not everyone鈥檚 likely to agree.

As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?

Everyone knows the expression 鈥渓ike a kid on Christmas morning.鈥� But what if we told you that it鈥檚 not just children who are hoping for the season鈥檚 hottest toys?

Retailers鈥� theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.

Inflation shows no signs of receding: Higher grocery costs continue to eat into budgets, but lower gas prices are boosting consumer optimism.

A flurry of forces is changing how consumers eat and drink: Rising grocery costs, shifting work patterns, and practical considerations are causing people to adjust their dining habits.

As social media grows more 鈥渓ean-back鈥� than 鈥渓ean-in,鈥� it鈥檚 settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple鈥檚 AppTrackingTransparency.