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Some 37% of US beauty consumers start their product search on Amazon, making the site more popular than Walmart (23%), retailer sites (9%), and search engines (8%), according to Tinuiti. Amazon will see $23.95 billion in US retail media ad revenues this year, according to our forecast.

Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon鈥檚 share will be much lower (8.8%)鈥攁lthough it will be among the leaders in revenue growth.

Walmart, Amazon, Instacart make search enhancements. How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Instacart is still slightly behind Walmart when it comes to share of US digital grocery sales, according to our data, but it has managed to jump from the bottom of the pack to the top in just a few years. While it鈥檚 unlikely Instacart will overtake Walmart for first, the company is battling with Amazon for second.

With third-party data signals dwindling, advertisers are swarming around the first-party consumer data and closed-loop attribution offered by retailers like Amazon and Walmart. Major publishers are betting on direct sales.Those with premium content, like Bloomberg, are opting to take their inventory off the open exchange.

Our analysts were divided on Aldi鈥檚 ability to put a dent in Walmart鈥檚 grocery business, with analyst Suzy Davidkhanian saying Aldi doesn鈥檛 have the footprint or variety to compete with Walmart. 鈥淚t's like a one-trip-wonder kind of activity versus Aldi, which only has groceries,鈥� she said. 3. Wayfair.

Other top places to start searches include Walmart.com, YouTube, and Facebook. If ecommerce brands want to put their products in front of consumers, they will need to be where consumers are browsing and shopping, which includes social media platforms in addition to traditional ecommerce sites like Amazon or Walmart. 4. Younger consumers expect faster deliveries.

Amazon isn鈥檛 the biggest player in grocery ecommerce鈥攖hat鈥檚 Walmart. Amazon and Walmart Connect are the top two US retail media networks, followed by Target, Kroger, and Instacart. Takeaway: Don鈥檛 put all your retail media ad dollars in Amazon鈥檚 basket. Diversify your retail media ad spend, and be discerning.

Visit walmart.com today and see how they can help make your media spend meaningful. Walmart Connect, more than media. Meaningful connections. Paul Verna:.

This year, Amazon, Target, and Walmart started offering deals in early October, pulling demand forward from the major shopping days. Our forecast shows faster ecommerce growth for the holiday season overall. We project a 12.0% increase in US holiday season ecommerce sales, which will reach $239.26 billion. More like this:. Report: US Holiday Shopping 2022.

It's an eMarketer video podcast made possible by Walmart Connect.

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase. 3 challenges advertisers are facing and how retail media networks can solve them.

Meanwhile, big-box stores like Target and Walmart are forgoing fees and instead investing in making the returns process smoother for customers. More like this:. Reimagining Retail: How Walmart is staying in the online shopping race with Amazon, and what the future holds. The future of shopping, retail tech, and returns, as explained by our analysts. The top reasons online shoppers make returns.

Amazon will once again hold first place by a wide margin in 2023, with 37.6% of US retail ecommerce sales compared with the 6.4% of No. 2 Walmart Inc. Amazon has lost share since last year, but that will change in 2024, when its share will increase to 38.0%. More like this:.

Brands benefit from ad-supported CTV inventory powered by retail media networks like Amazon Ads and Walmart Connect. Knowing how to efficiently reach the right shoppers with these high-impact ads鈥攁nd subsequently retarget them with digital ads鈥攃an produce outsize gains in holiday conversions. Expand buy now, pay later (BNPL) to physical stores.

Over half (55%) of shoppers said they checked prices at competing retailers before finalizing their purchases; many said they also shopped or planned to shop competing sales by Target (25%) and Walmart (31%).

Other retailers are already seeing success with Roku鈥檚 shoppable ads: Walmart said clickthrough rates for campaigns using the ad format were at least three times higher than for average video campaigns run through its DSP.

Amazon will maintain its massive lead, generating $277.91 billion in US marketplace sales this year. eBay will take a distant second place with $35.41 billion in marketplace sales, followed by Walmart Inc. ($8.57 billion), Etsy ($7.87 billion), and Poshmark ($1.91 billion). Use this chart:. Illustrate the growth path of US retail marketplace ecommerce sales. Budget ad spend on digital marketplaces.

So Walmart is expanding their drone use for delivery in Dallas. Again, viability, we'll see. Then we have the ultimate cool kid topic, which is AI, and Walmart announced a host of new AI and tech updates at this year's CES.

Walmart, Amazon experiment with shoppable TV. The latest: Walmart is partnering with Peacock to offer AI-powered, interactive shoppable ads during episodes of 鈥淏elow Deck Mediterranean,鈥� while Amazon鈥檚 first Black Friday NFL game featured shoppable ads from brands like TCL and Dyson.

And number two, Walmart plus people will have access to a member exclusive sale called Walmart plus week, which will be from June 17th to the 23rd with deals including better fuel discounts and free express delivery as well as much more. But if you were CEO for a day, we'll start with Bill.

Walmart and Instacart are outperforming Amazon in digital grocery, which could prevent the company from market share gains in food and beverage and health/personal care/beauty. So far, Amazon has held off competition from Temu and Shein, but the upstarts could stunt future growth in categories like apparel, footwear, and accessories. Read the full report, US Amazon Ecommerce Forecast 2024.

For example, Walmart launched a 鈥淭ext to Shop鈥� feature in December to鈥攊n theory鈥攎ake it easier for shoppers to order via mobile. But in practice, the feature is clunky to use, per TechCrunch.

Gen Z beauty buyers are price-conscious, but less so than older consumers. 3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Back-to-school lessons from Walmart, Target, and Amazon.